WHAT IS THE IMPORTANCE OF MICRO-INTERACTIONS FOR A DESIGN?
We sometimes lose sight of our core purpose while building a product: to influence human behaviour. Please, before you object, give me a chance to explain myself. We make digital products that consumers will use again and over again. We want people to use our product on a regular basis, as if it were second nature to them. Micro-interactions help people create habits, which are necessary for modifying their behaviour.
We at Stellar Digital are strong fans of good design. Our designers look for chances for micro-interactions (and habit-forming experiences) in our clients’ products by focusing on the details. The characteristics of a product attract the customer, but it is the details that persuade the consumer to stay. If something goes wrong with micro-interactions, the user’s attention is immediately drawn away from the product workflow.
Micro-interactions are a low-cost way to increase user engagement. Humans strive to get the most out of their money while avoiding unnecessary expenses. You’re giving the user something extra if you can design an experience that fulfils a goal while also delighting them. This is what keeps people coming back.
THE FOUR MAIN COMPONENTS OF MICRO-INTERACTION
Micro-interaction comprises of four main parts:
- Trigger:
Micro-interactions are caused by triggers. Triggers can be set off by either the user or the system. A user-initiated trigger necessitates action on the part of the user. When software determines that particular criteria are met and starts an action, this is referred to as a system-initiated trigger.
- Rules:
When a micro-interaction is triggered, rules determine what happens next.
- Feedback:
Feedback keeps people up to date on what’s going on. Anything a user sees, hears, or feels during a micro-interaction is considered feedback.
- Loops and modes:
The meta-rules of the micro-interaction are determined by Loops and Modes. For example, what happens to a micro-interaction when the circumstances change?
THE BOTTOM LINE
In UX design, micro can be huge. Micro-interactions may be brief, but they have an indisputable impact on the user experience. Users can be enticed by good animation or sound design, but they can be turned off by poor design. These minor events also have marketing value.
They can be challenging despite their small size. Learning how to adapt one’s subtlety as well as their relevancy to the rest of the product is essential. All of this is placed on the shoulders of the UX designer, but there is no burden other than the ability to wield the most potent weapon in the digital realm.
Therefore, make sure that the graphic design company you approach contains a team with great expertise and has an eye for every detail.
