We know that a website design is important to show the essence of a company. However, that is not usually relevant when users have to invest too much time and concentration to navigate a website. In this case it is necessary to know what UX Design is and why it is important.
The term UX refers to the “user experience”. Thus, UX Design is the procedure that focuses on the user experience, in order to improve their satisfaction when interacting with a website or an application. In this sense, its main objective is to provide comfort and satisfaction to the client when visiting a web page. For this reason, web designers must start from the user experience when planning and structuring all the elements that make up a site.
Some experts in web design and development consider that when UX Design is the base of a website creation process, its building phase will generate a continuous flow of satisfied customers.
Why is it important to focus on UX Design in website development? As we mentioned recently, UX Design has as its main focus the user’s interactivity with a system or website. But why is it so important? In a nutshell, UX Design is vitally important because it focuses on meeting user satisfaction and needs. This way, it is expected to generate positive experiences that keep the customer loyal to the brand or the products offered by a company through the Internet.
In addition, generating this type of positive experience makes it easier for the client to follow all the steps that are most beneficial, both for him and for the company, resulting in a positive impact for the client and also business success.
We know that the main objective of any Internet business is to increase its sales while creating satisfied and loyal customers, which also means business growth. This objective cannot be carried out if we do not first design and build a website that understands the needs of its clients, and provides all the essential tools and information to solve them. It is here where UX Design is highly relevant.
UX Design is very important because it allows you to know your target audience. The best method to get to know your customers in depth is to create a fictitious profile of the customer who might be interested in your company’s products or services. A website can have multiple customers, and each person can and should have different backgrounds, personalities, needs, and end goals. This is tremendously useful because they allow you to segment your audience and find out what they need to do in order to provide the best possible website experience, engage with your website, and ultimately become a customer and ambassador for your brand. The real success of the site comes when you figure out how to make your customers and other potentially interested users happy.
How to create a great experience? First of all, get closer to your customers. Talk to them, analyze them when they use your product, try to anticipate their concerns and ask them questions about their decisions. Your customers and users will teach you many things, so pay attention! Listen, observe and ask questions if necessary.
UX design can also help with content creation and website structure. Knowing what the objectives of your company are and previously defining the profile of your potential clients, will subsequently condition the construction of the site map as well as the structure of the website or application. By knowing what people are looking for on the Internet, you can create attractive and quality content that is related to the resolution of problems and concerns from your customers.
The real reason people go to websites is because they are looking for some type of information. That is why the content is so important. If your audience doesn’t get something useful from your site, they will definitely find it elsewhere.
How to create content focused on UX Design? During content creation, you must take into account two fundamental aspects to captivate your audience: the style and tone of the information. Your storytelling style will be key to shaping the way your audience perceives your brand´s personality.
