Schema markup is code implemented to HTML that improves the way your web page displays on the results page.
It is the language that search engines use to understand the website content by using its unique semantic vocabulary of ‘type’ tags (microdata).
The most common types are person, local business, product, review, objects (image, video, audio), creative work (articles, book, movies, blog posts), etc.
Aleph Website is a Web Dev and Design digital marketing agency that helps small business owners increase organic traffic by implementing Schema Markup optimization. Let’s see why they strongly believe incorporating Schema Markup is an essential part of SEO strategy:
1. Schema Markup provides rich snippets
Shema markup generates rich snippets that make your web page more informative and appealing to users on the SERP. Rich snippets are enhanced search results.
Rich results stand out from others and attract users to click since they provide more information and look nicer.
They are more clickable compared with other snippets. Therefore, rich snippets are a very effective way of increasing organic traffic by increasing the click-through rate.
Since rich snippets have a higher click-through rate, they improve their ranking position in the long run. Basically, when Google notices that users click through the page, it will increase its rank position.
2. Comprehensive Schema Markup
Using comprehensive schema markup allows including all types relevant to the web page.
One of the most common ones is Organizational Schema Markup. It provides information such as contact information, logo, working hours, social media links, etc). This helps Google understand your type of business.
Learn more about The Benefits of Comprehensive Schema Markup
3. Helpful for promoting products/services and events
When it comes to product/service or event promotion, implementing schema markup can drastically improve click-through rate and organic traffic.
For instance, users search for ‘pet grooming near me, and your business pops up with all information they need such as location, contact information, working hours, etc.
4. Schema Markup improves Website SEO
Even though it’s not a Google rank factor, schema markup indirectly boosts the SEO of the website. Generally speaking, schema markups enhance your online presence and boost search visibility.
As we mentioned, rich snippets increase click-through rate and organic traffic that improve rank position in the long run. Additionally, schema markup helps Google understand the website content and index the website faster.
Incorporating schema markups in the overall marketing strategy has become vitally important. Many tools can be of great help when generating schema markups.
Check out What Useful Tools and Plugins Aleph Website Suggest for Making Schema Markups
