When searching for a good web design to add to your e-commerce business website, it may be tempting for you to use free website templates which can be found in multitudes. These ready-to-use templates and designs are easy to use and can be set up within minutes. However, using templates can only get you up to a limit.
E-commerce web designs involve innovation, craftsmanship and expertise. This is true everywhere, including in a developing economy like South Africa. It serves as an online reflection of a particular brand’s way of doing business. This is one of the reasons why South African companies are flocking to web design companies in Cape Town. Let’s take a look at how web designing helps companies involved in e-commerce.
- Staying open on a 24/7 basis
By hiring a good web designing company, e-commerce merchants can ensure that their website stays operational and functional every day for 365 days a year. This is a great advantage that brick-and-mortar shops do not have. The number of orders increases, and customers get the convenience of purchasing products whenever they need them.
- Saving on operational costs
Running an e-commerce company can provide numerous benefits compared to brick-and-mortar stores. A good example of this is by using a web-based management system. This allows merchants to automate inventory management which can reduce a lot of operational costs. Maintaining an e-commerce site doesn’t come with unnecessary overhead expenses. Reputed web design companies in Cape Town offer assistance regarding this.
- Minimising bounce rate
When a visitor leaves a website after looking at the home page, it is known as a bounce. A professionally designed website increases visitor engagement as they are more likely to stay on the website to explore further. It can facilitate easy navigation, allowing customers to explore the various aspects of the business including product offerings. Compared to poorly designed websites, a professional web designer can prevent bounce rates from increasing.
- Brand consistency
An experienced web designing company will understand the different assets of their client’s brand such as the colour of choice, the font used and the logo. Using their skills and experience, they can use the assets in the best way possible to showcase the message that the brand is trying to portray. Inexperienced website designers often make the mistake of incorporating colours that don’t match the brand. This can result in a negative user experience, which ultimately impacts the brand’s credibility.
- Specialised SEO
SEO or search engine optimisation plays a key role in positioning a website well in search engines. Unfortunately, this is not possible with template-based websites as search engines don’t like elements of websites that are copied. A good website designer will consider everything, including how the site is designed, and how the texts are placed and incorporate correct metadata.
Conclusion
A custom web design will provide a solid and unique establishment for any brand’s website. It is not a one-time affair, as the website will need some minor tweaks, adjustments and upgrades during the course of the business. Luckily, there are many web design companies in Cape Town that can help you.
