Business goes beyond just making sales currently. With the digital age and the current pandemic, business owners have made good moves. They have transitioned businesses to utilize online platforms and entered the digital marketing space to increase their sales. Fortunately, the technology is readily available, allowing owners to improve the digital performance for the customers. But it goes beyond just creating a website. The majority of users today have a smartphone. Another factor that people must consider is the compatibility with the interface of mobile devices.

Experts at a digital marketing company in Pune recommend having a responsive web design because most of the searches come from mobile devices. Considering that, online store owners must think about developing a mobile-friendly web design. 

If you do not know how to make a mobile-friendly website, you do not have to stress as you can always connect with experts at the best digital marketing company in Pune.

What do you mean by responsive web design?

Experts offering web design and development in Pune suggest that a responsive web design is a must because it is a type of web design strategy to render the website as per the screen size automatically. Hence, the look and feel of the website must remain uniform irrespective of the user’s device. Responsive web design is about expanding and shrinking the webpage per the screen size on which the website is being viewed. In today’s time, responsive web design plays a crucial role. Responsive web design also depends on the user who is visiting the website.

 The design of the website will respond to the user’s preference as it adapts to the various size and resolutions required across different devices. Gone are the days when people had to develop two versions of a website which included a mobile version and a desktop version. Only one version is required, which will scale and respond intuitively depending on the user’s device.

Reasons why are business needs responsive web design

Mobile traffic is on the rise

The web has moved incredibly over the past few years, per experts offering website design and development in Pune. So much so that it has for some time been the first choice of the devices that Internet browsers use. Experts say that mobile users have overtaken desktop browsing. Considering the growing numbers of people using different devices, it is important for companies that understand online presence. As mobile browsing is on the rise, most users look forward to ignoring the sites which do not have a responsive design. 

Google approved and better for SEO 

Great user experience

Easy to maintain

Better conversion rates