If you have any friends who are designers, you might already be aware of the fact that gradients are what designers are most passionate about. Others, more recent to the design landscape, may have missed that dreadful time and can view gradients with new, upbeat eyes.
Those who recall the bygone days of WordArt still shudder when they hear the name. We fall on the more optimistic end of that spectrum because, like with any other design element, we think gradients can enhance a logo if applied correctly and correctly.
Although some claim that gradients are more of a trend in logo design than a standard color scheme, classic designs like Instagram or Airbnb have successfully utilized the rise. In this article you will get everything about Why Do You Need These Gradient Colors, So keep reading!
What is a Gradient?
A gradient is a visual component that consists of colors that progressively merge into one another. Color angles, also called “color progressions” or “color ramps,” are a collection of different tones of the same color or various colors that merge into one another.
The purpose of a gradient isn’t necessarily to incorporate several colors into one design; rather, it unifies the colors by blending them such that one shade fades into the next, producing a unified look. Different kinds of color gradients are frequently employed in logo design, including:
Examples of Gradient Logo Design
It’s great if you’ve already begun thinking of creative ways to incorporate gradients into your logo Icon-based and text-based gradient logos are the two most common varieties. Let’s examine their differences to provide some ideas for logo design services.
The Gradient Icon Logo
The tech sector is typically where you’ll find the most well-liked gradient icon logos. One reason is that businesses seek methods to make their apps stand out from the crowd on our screens, and gradients are an excellent way to do that!
The vivid colors in the red spectrum are used in gradients in all of the logos you see here to draw attention to them and represent energy and enthusiasm. While the Firefox logo employs a conic-like angle to accentuate the fox’s speed circling the globe, Tinder uses a slight gradient to make its emblem resemble a burning flame.
Gradient Text Logos
It’s not necessary to limit gradients to icons or symbols! They can also help emphasize a particular feature of a business name or a letter you don’t want the audience to overlook.
On either hand, the mirror gradient used by General Motors tries to resemble a clear sky and draw attention to the company’s “green” endeavors. Their wording here nearly takes a back seat to the vivid blue color scheme.
You’ll also note that many of these text logos employ linear gradients to entice the eye to glide progressively down the brand’s name.
After seeing a variety of gradient logos, let’s talk about whether a gradient logo is the best option for your brand.
When to Use Gradient Logos
Instead of concealing a weak logo, gradients should be used to emphasize a great one. Additionally, you don’t want your gradient to be your logo’s main selling point; you should utilize it to accentuate the other components of your design with a touch of extra flair.
When It’s Relevant to Your Brand Identity.
It’s crucial to consider the vibe you want to project when creating a logo, and gradient design have a distinct vibe. It indicates innovation, originality, and other fantastic qualities that might not be appropriate for your particular brand identity.
On the other hand, a band logo would be ideal in keeping with that public image, even though a lawyer might not want those characteristics linked with their litigation practice.
When Your Business is Internet-based
If you intend to market yourself heavily offline, you should give gradients some thought because they typically look considerably better on screens than in print.
Because it will presumably be used on menus, napkins, and a storefront, a restaurant logo would perform better with a flat design. Gradients can be used in gaming logos to stand out from the crowd and be remembered for their distinctive designs.
When Your Logo Carries Its Weight
As we said before, a gradient shouldn’t be the only thing people notice in your logo; instead, it should be used to accentuate other elements, much like a secondary font or a color accent.
There may be circumstances where you require a translucent logo (a version of your logo that appears appropriately on various backdrops). Your logo will have to support itself without the aid of a gradient.
When Your Logo is Easy to Read
Depending on the effect’s strength, gradients can frequently distort words in a company name or make it harder to read. A wordmark logo or logo that employs text (no symbols or icons) should avoid gradients unless the gradient is faint.
Advantages of Gradient Logos
After all, making a flat logo is more straightforward, so why would a company intentionally seek to utilize a gradient design? The explanation is concise: It will distinguish your logo from rivals. A few examples of gradient logos include:
Memorable
Gradients can leave a lasting impression that flat logos sometimes can’t because they’re currently not the standard in logo design.
When we see colors that we don’t have the language to explain immediately, the image doesn’t leave our thoughts as quickly as those with flat colors that we’re used to seeing. For example, the sky is blue, and this cherry is red.
Final Verdict
Gradients are used to add significance to a logo and make it seem cool. Make sure, though, that the interpretation you’re giving your logo is consistent with your brand. There’s no need to include a rainbow if you sell jewelry; if you offer a way to make clean water, keep using various blue hues.
Decide on a logo design you like, and then see whether a gradient can improve it. You can determine if your logo can stand on its own when printed and placed against a color background by first designing a stable version. And you might discover that your brand stands out without using a gradient.
