SEO is not a hard nut to crack if you have any one of the top SEO companies in India backing you. As these companies know the nuts and bolts of this marketing tool and have the potential to elevate you to the desired height.
“To be honest, you can get 95% of the effort with just 5% of the work.”
#SEO
But for this, we need to start from scratch and need to address the million dollar question,”How does Google work?” As this is the core of the entire SEO.SEO is one of those tools of digital marketing that has a plethora of misinformation about it. Today with this article, we will try to break all those misconceptions once and for all.
How does Google work?
“Today’s Google is much more sophisticated and nuanced.”
Google has changed tremendously over the years and has become quite smart. So, to crack it you need to be smarter. The main purpose of Google is to find the best web page out of the rest for the words that a searcher types into the search bar.
“Try not to fall prey to those irrelevant ways to speed up your SEO strategy.”
Once you’re into the SEO rabbit hole, you will spammy sites to speed up your game but remember, beating Google is a myth. Google is getting smarter and shutting down such sites on a daily basis.
“Instead of internet-based churn and burn try to focus on building equity in the internet.”
Major steps to be taken
- Keyword research is the key to success
Keyword research is a vast concept. It takes a day to learn and a lifetime to excel. But don’t worry, an efficient SEO company have the talent to ace this field.
It will find the keywords for your business on the basis of the following factors:
- How popular your site is.
- Level of traffic it is generating.
- Keyword difficulty level.
It is imperative to keep in mind that your site won’t outrank ultra-competitive keywords in the beginning.
Pen down keywords and analyse their volume:
- Get all the keywords collected that seem to be the apt one. Don’t worry the bad will get eliminated as you will proceed.
- Plug each keyword into “UberSuggest” and create a list. Once you process through this, you will probably end up having 1000-1500 keywords with you.
- Check whether these keywords have enough search volume to be worth your while. And do the needed elimination of the keywords that don’t have much to serve. You can use “Google Keyword Planner” for this purpose.
Check the difficulty level:
Go to SEMrush.com and enter your URL, looking at the total Backlinks in the third column, this will immensely help you in eliminating keywords based on their difficulty level.
Number of Backlinks : Maximum Difficulty
< 30 : < 40
< 100 : 40-50
< 1000 : 50-70
1000+: 70+
- Work on the On-Page SEO
The foremost step is to make your site ready to rank on the SERP. That is exactly what the professionals will do. They will focus on your business’s landing page. It is imperative to make it rank on the keyword of your brand name or your company name.
“Try to be laser focused at the initial stage.”
On-Page SEO checklist
- Use keywords in the title and try to make it catchy and magnetic.
- Try to fit your title into 65-70 characters.
- Using keywords in the first sub-heading is highly recommended.
- Use keywords in the meta description and create an engaging meta description.
- Blog or article less than 300 words makes no sense.
- Create an easy URL using your keywords.
- Keyword density needs to lie between 2% to 5%. Don’t use it unnecessarily.
Quality is the king
You must be told that content is the king but this is not entirely true. Rather it’s the quality that makes all the difference. Quality content needs to have value to your audience.
It must have the following:
- Inform/teach the audience
- Make the audience laugh/cry or think.
- Show something new or out-of-the-box.
If your content is not possessing any of these qualities, then it’s time to quit.
- Off-Page SEO is a fancy name to links
Google looks at each link on the web as a weighted vote. If you link to something, in Google’s eyes you’re saying that this is worth checking out. The more legit you’re the more weight your vote carries and the more you can earn from advertising other brands.
Structure of link
HTML links look something like this:
<a href=”http://www.nameofsite.com”title=”keyword”>Anchor text </a>
It is highly recommended to use your keyword in the anchor text for the internal linking whenever possible. External linking shouldn’t be very heavily optimized for anchor text. If 90% of your links all have the same anchor text Google can throw a red flag, assuming that you’re doing something fishy.
Nofollow is also important
A link can have a property called “nofollow” such as this:
<a href=”http://www.nameofthesite.com”title=”keywords”rel=”nofollow”>Anchor text</a></a>.
If you want to link to somebody but you don’t want it to count as a vote, or you support user-generated content and want to deter spammers, you can use a nofollow link.
Google says it discounts the value of those links. I’m not convinced they discount them heavily, but other SEOs are so they seem to deter spammers if nothing else.
Link building
Link building is where SEO really starts to matter, and where a lot of people end up in a world of hurt. There are some top SEO companies that practice not building links. They just flow in from press, customer blogs, their awesome blog posts, etc. If this is an option, you’re in a great place.
Link intersection
Another way to find places you can build links is by using a link intersection tool. These find sites that link to “competitor a” and “competitor b” but not to you. The only condition here is that both the competitors need to agree to the linking.
It is essential as,
“Google sees the shared site as a relevant site and more sharing as a quality indicator of the site.”
Wrap it up!
“SEO is not magic, it’s knowing what to do.”
Attempting to cheat Google should be the last thing that you must practice. If you really want to ace all the parameters of SEO, it is highly recommended to hire one of the top SEO companies in India.
These companies know how to get the desired results through their strategies and SEO is bread and butter for them.
With a reliable team by your side, you don’t need to worry about whether your content will show up on the top of SERP or not as these companies have experts who are trained with all tactics and tools and will make your site rank higher organically.
About Author
I’m Vani Parashar, Senior Content Writer in InstaServ India Pvt. Ltd. You will find me every morning at 10 am in front of my PC where I will be giving words to my digital marketing knowledge and understanding.
I have been digging and searching about various digital marketing tools and how to crack the best strategy in order to get the desired ROI and conversions. I hope you find this article useful and informative.
