Once you commit to a logo and a brand then it means you are committed to the business. You may have many heard about the different elements of logos and what you need to do right to get the logo perfect for your business. The basic truth of logos revolves around that it must be unique, scalable, simple, and work well with monochrome. This is all sound practice and this blog doesn’t talk about these qualities of logos. As a leading custom logo design Canada company, we are talking about the elements that no one is talking about.
When it comes to corporate logo design then businesses need to find a way to differentiate their products and services from their competitors, and it can be easily done through packaging, advertisements, and messages that they offer. And as your logo can help with all stylization. So, basically, a logo is a unique form that communicates the ownership of particular goods or services. So, without further ado let us have a look at qualities in a logo that no one is talking about.
Great Logos can be Recreated by Hand, Off Memory
If anyone can notice, remember or replicate a logo with ease then you have probably got a good one. Just think about the Nike Swoosh. It is simple and memorable enough for people to easily replicate. If your audience is finding it difficult to replicate your logo in their minds then it is a sign that it isn’t structurally adequate for it to be stored in long-term memory. So, when hiring a logo designer for a corporate logo design, ask them to think about simple forms that currently exist but already represent a certain thing or a function.
Logos Should Look Structurally Sound
Structural soundness is another quality of a great logo. People often don’t talk about it but it is a crucial element. Because we humans are attracted to language and symbols that adhere to organizations, alignment, and symmetry. With Structural soundness, you can have excellence in your logo. And if your business motto is to strive towards excellence then no doubt you should look for this element in your custom logo design Canada.
The founders Must Like It
Logos are very dear to the founders’ companies because they are the ones who are going to take the company to a whole new level. And yes it is a quality that is called fondness which is quite difficult for designers to get in a logo. So, the designer you hired must have a structured process for designing logos, which should involve a heavy discovery session at the beginning to gauge taste.
Endnotes
These are the three qualities that no one is talking about and everyone should talk about because they help in making your company’s logo awesome. Something that the audience is looking for these days. We hope you will like this blog which shares the qualities of a logo that no one is talking about in today’s market.
