Search Engine Optimization (SEO) is highly nuanced, and everyone has their opinion on what’s best for results. There are many things to consider, and professional marketers have their approach to determine the “best” SEO tactic or strategy.
Despite the nuances, there is only one key difference between all SEO tactics, strategies, and efforts that is worth knowing – white hat vs. black hat SEO. While many SEO services use black hat SEO, trusted SEO services in Vancouver like Glacier Media Digital always rely on white hat SEO for their clients.
What Exactly Is White Hat SEO?
White hat SEO is the right way to optimize your website. It comprises ethical and correct practices that follow search engine guidelines like Google’s Webmaster Guidelines. They do not try to manipulate the ranking system or attempt to trick the search engine’s algorithm in any way.
Search engines make these guidelines to ensure users get the best results and experience, and this is what most sustainable SEO tactics and strategies revolve around. The better optimized your website is, the better the user experience becomes.
White hat SEO involves strategies approved by search engines like of quality content, backlinks, and better load times. White hat SEO requires more time and effort to reap the benefits, but the results offer lasting and sustainable success for your website.
What Is Black Hat SEO?
Black hat SEO is the exact opposite of white hat SEO. Many SEO services in Vancouver opt for black hat SEO practices because of their quick results. However, these results are superficial because they don’t last long and run the risk of penalties from search engines.
They violate search engine guidelines and rely on unethical practices that manipulate the ranking system. They attempt to fool the algorithms to get quick wins that do not last long.
Black hat SEO is never sustainable because search engines constantly update and improve their algorithms, making it more difficult for such manipulative tactics to remain beneficial over time. With each update, websites using black hat SEO practices lose their advantage in the rankings.
Similar to black hat SEO, grey hat SEO is not ethical, correct, or sustainable either. These are SEO tactics and strategies that are not covered in the guidelines, and therefore, fall in the “grey” area. However, there are many things at play that are not mentioned in search engine guidelines.
This means that just because search engines don’t address them in guidelines doesn’t mean they are not aware of them or updating their systems to overcome them.
Use the Right SEO Services in Vancouver
Glacier Media Digital is one of the best SEO services Vancouver has to offr.er They are expert professionals who understand the importance of white hat SEO and implement it for all their clients. We highly recommend using the right, ethical SEO practices for your website to ensure long-term, sustainable results.
If you want to learn more about white hat vs black hat SEO or the SEO services we in Vancouver, please visit our website today.
