If you’re looking for a reliable ecommerce website design, here are five important things to consider: Mobile responsiveness, Customization opportunities, User-friendliness, and a compelling experience. Wix is our top pick, but ESP Webzing is better suited for large ecommerce businesses. Both have powerful ecommerce features and product management tools, and offer attentive customer support. Wix is ideal for beginners and small businesses. ESP Webzing is better suited for large businesses with an intricate sales operation.
Mobile responsive
The popularity of smartphones has increased exponentially, with 54% of U.S. adults owning a smartphone, and another 25% owning a tablet. In less than three years, tablets will overtake PCs in popularity, and around 450 million tablets will be sold worldwide. Since then, eCommerce websites have increasingly been focused on mobile-friendly design. Several years ago, it was common practice to create both a desktop and a mobile version of a website, but that is no longer necessary, as mobile responsive design is the latest trend in website development.
Moreover, mobile-friendly design increases the likelihood of a positive user experience. Users will feel more confident in making purchases when they can navigate the site with ease. A bad shopping experience can ruin your brand, and discourage future visitors. With this in mind, mobile-friendly design can help your eCommerce website achieve the high ranking in search engine results. Moreover, most businesses don’t have the time to continually update their sites, so mobile responsiveness is essential.
Another benefit of mobile-friendly design is that it automatically adjusts to the user’s screen size and orientation. Mobile-friendly websites automatically switch between desktop and mobile versions, and their main site is still fully functional. If the website has two versions, it could result in duplicate content and loss of traffic. As well, it would be more difficult to maintain two sites, which would also require double the effort.
In addition to creating an optimized mobile-friendly website, responsive design can increase your conversions. In fact, half of the top-rated U.S. websites generate a significant portion of their traffic from handheld devices. Also to the increased conversion rate and greater versatility, responsive design can be more cost-effective than building separate mobile and desktop versions. And, it’s becoming the norm. You will be glad you switched to responsive design – it’s essential to your online success.
The user experience is important for business owners. Your website should be attractive to the eyes and easy to navigate. Slow loading pages or images with low resolution can make your company appear unprofessional. Mobile responsive design provides a better user experience, eliminates the need to scroll, and improves your overall impression.
Customization opportunities
As you scale your ecommerce website, you should take note of customization opportunities. These opportunities can help you offer your customers a more personalized experience, and they will likely increase conversion rates. Users are willing to pay 19% more for personalized products, and you can take advantage of this fact to boost your sales. Moreover, customers perceive customized items as a luxury experience. The more customization options you offer your customers, the better.
User-friendly site navigation
Having an ecommerce website that features user-friendly site navigation is an essential component of the success of an ecommerce business. This is particularly true for ecommerce businesses where product findability is key to a high conversion rate. A great product search is most effective at the later stages of the customer journey when a user has specific intent. User-friendly site navigation is vital in the early stages of the purchase process.
Regardless of the size of the website, users must be able to easily navigate the site. This means that the top nav bar of a website must be easy to navigate. If it’s too difficult to find a certain page, you may be losing visitors. In order to prevent this problem, make sure that the navigation is easy to understand. For example, if the page is focused on backpacks, the product should be listed under both categories.
The user experience is the most important factor in creating a beautiful ecommerce website. If your users have difficulty finding specific products and/or information, they will abandon your website and search for another. In addition to making your site user-friendly, the design should be compatible with the user experience. The three-second rule states that the average decision time between a visitor and a website is three seconds. In this time frame, if the navigation menu is not easy to navigate, a visitor will leave the site and look for another option.
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Provides a compelling user experience
One of the best practices for creating an ecommerce website is to focus on making the site as user-friendly as possible. Having a streamlined checkout process is a must, as it speeds up the process and prevents second-guessing purchases.
Proper site search functionality is a crucial part of the overall ecommerce UX. Research has shown that users who engage with a search bar are more likely to convert into leads. However, if a search box is hard to find, people will simply leave the site. An easy-to-use site search function can be the key to an unforgettable ecommerce UX.
Personalization is another important part of an eCommerce website. Personalization makes customers feel special, which in turn increases the likelihood of them making a purchase. For example, a website can identify the country of a visitor based on their IP address, and display a welcome message to those visiting from India. By using geo-personalization software such as GeoFli, websites can identify the location of visitors and personalize content based on their location.
Providing an exceptional user experience is essential when building an ecommerce website. A great user experience is what makes a website successful and profitable. Your website should be easy to use, feature useful content, and give customers a reason to come back to your website. The best way to achieve this is to create a website that offers a seamless shopping experience for customers. If your website fails to provide a great experience, the user will not return to your site.
Speed is critical, not just for mobile, but for desktop. A website that takes more than three seconds to load is not likely to be visited by anyone. According to CrazyEgg, a one-second delay decreases shopper satisfaction by 16 percent. Successful ecommerce websites are making extra efforts to provide a great UX to their customers. With the growth of voice and image searches, customers will use voice or image searches more often to find what they need, including purchasing a product.
