The term digital transformation identifies the process that sees the use of digital technologies to create new – or modifies – business processes, culture, and experience, and insurance policy numbers.
This reimagining of business in the digital age has taken the name of digital transformation and transcends traditional roles such as sales, marketing, and customer service.
As you move from a sheet of paper to spreadsheets in Microsoft Excel or intelligent applications for managing your business, you have the opportunity to imagine how you can or will do business. At the same time, customers can be involved in new initiatives, thanks to the digital technology that has been introduced into their processes.
For small businesses that have recently started, there is no need to set up business processes and then transform them later. You can bring your company into a future-proof vision right from the very first steps. Building a company with a vision towards the 21st century, using books, paper records and other archaic “equipment” is not sustainable. Thinking, planning, and building digitally allows companies to be agile, flexible, and ready to grow.
As they take all the steps necessary to complete their digital transformation, many companies often take steps backward to understand if they are doing the right things.
Digital transformation begins and ends with the customer
Before seeing how and what transforming your company involves, it is good to answer a fundamental question: what is the difference between digitization and digital transformation?
We have gone from collecting information in paper files to using computers for this and other workflow operations. Many realities convert all documents into digital files. This is called digitization – the process of converting information from analog to digital.
Finding and sharing information has become much easier once it is digitized. Even if digital files in the company have been used for a long time, the business processes that involved them did not always see a different use from that of the analog era which saw the maximum expression of its technology in finding, sharing, and using information.
Digitization uses digital data to make work easier
The process of using digitized information to make established working methods simpler and more efficient is called digitization. Digitization does not involve a series of changes in doing business. It is a variation in the way of working that leads to accessing data in a faster way.
With the evolution of digital technology, more and more people have begun to generate ideas to use business technology in new ways, and not just to do the actions that were done up until the previous day in a faster way. This is where the idea of digital transformation began to take shape. Thanks to new technologies, it was possible to initiate a series of previously impossible actions.
The digital transformation adds value to every customer interaction
The digital transformation is changing how the work evolves in every business. In some cases, creating entirely new types of companies. With digital transformation, companies are taking a step back to be able to understand and revisit all the actions that take place every day. From internal systems to customer interactions both online and in person.
Digitization has given Netflix the ability not only to stream video content where and as a customer prefers. It also offered the possibility of having a 360-degree view of the habits and all the viewing preferences of the users who use that service.
Use this data to modify the service offered, so that the user experience is always the best possible and more and more targeted products can be created. This is digital transformation in action. The available technologies are exploited to guide the functioning of a company in the best possible way.
But why stop here? As mentioned earlier, digital transformation encourages companies to rethink everything. In particular, the most rooted ideas in the company and in the individual departments that make it up.
