In the digitally-driven world of today, an online presence is essential. So, to exist, survive, and stay relevant in a digitized world, businesses need to make their voice heard, loud, and clear.

How do you ensure this?

Simple, through a website!!!!

A website is what projects your business online and makes known your presence as a business to the wider world.

How do you ensure a website?

Again, simple, through website development or better still, bespoke website development.

Now, what is bespoke website development?

It simply means a website that is developed solely based on your specific requirements, and not by what already exists.

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Growth of website development technology

Technology has over the years has made website development easier and hassle-free. Today, there are robust web development platforms like WordPress that allow you to create your own website, even if you don’t have any coding knowledge (which is not at all required anyway).

These developments of late, have fuelled an intense debate on which is a better choice for creating a website – Bespoke Customized Website OR Template Website?

Where does the difference lie?

Bespoke Customized Website
A bespoke customized website:

  • Can be had in any design in any way that is to your specific tastes. You have the freedom to experiment with designs in any manner when compared to template websites that restrict them. With no restrictions in place, you can have a website design of your choice that is unique and one-of-a-kind.
  • Creates a superior visual appearance that appeals to the instincts of the users. This in turn will compel the users to engage with the website. The more the number of users engages with your website, the more there will be user engagements, user-traffic flow, conversions, and sales, eventually culminating in higher business revenues.
  • Offers a user-friendly experience. A customized bespoke website will have all the features that are tailored in line with the user’s expectations. Likewise, the web developers also anticipate user expectations and accordingly tailor the whole website development process in line with the user’s requirements. The more user-friendly the user experiences are, the more they will stay on your website. And more importantly, come back again and again. Modern technology has made it possible to customize web pages for a personalized user experience, based on the user’s location and demographics.
  • Will be more search engine friendly and achieve higher search engine rankings. Add to this, the search engines favor a bespoke customized website over a template website for the sheer reason, it is a personalized and user-friendly website, made to cater to users’ expectations.
  • Is more mobile-friendly when compared to template websites. Bespoke customized website development also offers more scope with features as well to make the website mobile-friendly as well as mobile-optimized. These will ensure a seamless user experience for website users, on not only mobile phones but also other devices like desktop, laptop, tablet, etc.
  • Generates more ROI when compared to template website. That is due to the fact that a bespoke website is designed and developed in line with your needs, keeping in mind the preferences of your target audience. This will make it more appealing to users’ aspirations, thereby fuelling higher conversion rates, and eventually, better sales, and profits for your business.
  • Can be fixed faster, better, and successfully too. That’s because there will always be a web developer team immediately available to attend to such situations and fix them immediately. On the other hand, with a template website, you have no such luxury. In most cases, the troubleshooting task will fall upon you or someone else who may or may not be web technology savvy.

In addition to the above, with a bespoke customized website, you will have a proactive web developer team. They will be more receptive to changes, and quick to update the website. They will also be more attuned to developments on the Google algorithm front and changes if any happen, will swiftly have the website optimized and updated. This will help you stay ahead of the competition. On the other hand, with a template website, you may or may not have the benefit of a proactive developer team. Even where they are, they may not be that well-conversant with trends.

Template Website

A template website refers to a website that comes with a pre-designed layout and also a few dummy texts, banners, and in some cases, images. You have the option of choosing the fonts, scripts, CSS files, intro page, and so on, based on the kind of template chosen by you.

When compared to a bespoke custom website, a template website:

  • Is easy to build and can be quickly built. You can have a template website built within an hour with a few drag and drop and have it up and running in another few minutes’ time. There will be no need for any coding or any of the exacting tasks that comes with a bespoke custom website design and development.
  • Is cheap which means you can have one well within your or anyone’s budget. Even high-end templates are also much more affordable. This is what makes template websites so popular with a certain section of people.
  • Offers varied options. Many template website companies offer filtering tools that will allow you to find a template design with features that you need. WordPress is one such, which offers an extensive array of choices, with many features preloaded and ready-to-use. In addition, you can also have responsive website templates which in most cases are device and browser-compatible.
  • Saves time. In many cases, it comes with all features required that just needs to be tested to see if they meet your specific needs. This is the reason why many business owners and marketing professionals prefer to have a template website rather than go for a bespoke custom website. The speed with which a template website can be commissioned and got up and running is what makes it so popular.

Read Related Topic: Customized Website Over Template Website

With a template website, you will have a minimum of stress and tension. All that needs to be done is to make the right selection from the options available and even have it personalized in line with your specific needs with some dexterous work. Once done, you can have it up and running soon.

So, as you have seen, both have their pros and cons. It all depends on what kind of website you want, how you want it, and how soon you want to have it up and running. It also depends on your budget, and for how long you want to have a website, that works for your needs.

Whatever it is, you can count on iBrandox to deliver what you need, and in the way you need it. The sooner you get in touch with iBrandox, you can get your dream website ready and up and running successfully.