Introduction
In the beginning, when people started writing blogs, the only motto was to post about their lives. But today blogging has become an integral part of businesses. No matter what website you have if you want to let people find it, you need to rank in search results.
Whether a business is leading in the industry or needs an SEO team for a new start-up, it helps them prove their expertise and improve their search engine optimization or SEO.
Is blogging still in need today? According to how SEO helps businesses stay on top of search engines and brings in most deals, a blog that is well optimized.
What is SEO Blogging?
The process of optimizing the content of a blog, its physical layout, and HTML code for search engines is known as blog SEO.
On-page optimization, plugin installation, optimizing website loading speed, and internal linking are all common tasks related to blog SEO. Out of 10 bloggers, 7 describe content creation as the most effective SEO tactic.
How does Blogging help SEO?
Blogging is helpful to SEO since it serves several core ranking factors.
When you have a blog that is consistently updated with high-quality blog posts on topics relevant to your audience, it may make a significant impact on how your whole website ranks in search engines.
Blogging is the best way to put on updates and get ranked in search-engine, thus actively being ahead in your industry.
So, here are five factors that show how blogging impacts SEO.
-
Connect With the Audience
When your audience appreciates a post, they are more likely to share it, generate more traffic to it, return to your website to see more of your content, and even register for newsletters.
When you have a lot of traffic and recurring visits, Google knows that people love your website, and your level of authority in their algorithm rises.
While this is amazing for SEO, it is perhaps more important to the success of your website than where you are in the rankings.
People in your target audience visiting your website, engaging with it, and becoming regular followers are more important than any Google #1 ranking.
-
Blogging Keeps Website Updated
If you come across a website that seems to be not updated in years, you will probably lose trust in the content you’re seeing.
The company it represents could have stopped its business or the page can have some information that is completely debunked since the last update.
And a search engine like Google doesn’t want to serve an outdated piece of information to its visitor. How does Google know if your site is active? It puts a high value on new, original content updated for the visitors.
It also offers search engine algorithms more justification to index your website quite often, keeping it on their hit list for a longer period.
As you don’t have a reason to update your homepage on a regular schedule, an SEO blog post is a more practical option for regularly adding fresh content to your website.
-
Blogs Keep People on The Page Longer
What Google wants is that it keeps providing the visitors the information they need so they keep coming back to it again.
If you search, click and open the first link on the list and you go back to the search page – it tells Google that the first result wasn’t as helpful as thought.
And on the link a person spends more time- it shows Google that the content is trustworthy and satisfactory to the visitors.
Someone who comes to your website through a blog post that appears in the search results is more likely to stay and read the entire thing than someone who gets on a page with less text or content.
This is especially true for longer, more comprehensive postings. SEO experts have discovered that longer blog entries perform better than shorter ones — usually, Google results in longer blogs of 1500-2000 words on their first page.
-
SEO Optimized Keywords Are Under the Target
What people do normally is that they aim for the most relevant words according to their business. But that only works when you have a well-established known brand such that google recognizes it and brings it to the first page.
The real struggle for most brands is to look for longer, specific keywords that people search for and try to rank for those.
Long-tail keywords are extremely important for SEO strategy. If you have a tour and travel business, long-tail keywords like- “the best tour package for summer”, “Tour packages for couples”, and “Craziest tours in the budget”.
SEO is extremely competitive, and blogging helps the keywords rank on search engine pages. That’s why Keyword research is very important for SEO practice.
-
Internal Linking and Backlinking in Blogs Bring in Traffic
The easiest way to let traffic remain on your site is to suggest them internal links to relatable and informative posts on your site.
As you add more articles on different but relevant topics, you increase the number of possibilities to automatically link those pages together.
Every time you do so, carefully apply the anchor text to better express to Google what the website you’re linking to is about. And this improves its relevance with your target keywords in the sight of algorithms.
Well, the hardest part is earning the external links. Other sites need to link back to your blogs on the website and only this can help Google to find your content as trustworthy and authoritative.
Take Backlinks to just be the online equivalent of a recommendation. The more testimonials you receive, the more possible clients will trust you. Similarly, the more links you have, the more will Google endorse you with a high page ranking.
-
Best Way to Demonstrate Expertise
EAT (Expertise – Authority – Trustworthiness) is one of the elements that Google considers when evaluating the quality of a website.
If you have an active blog, you may showcase your expertise on particular topics.
If you have a lot of incoming links and brand mentions, you’ll get the A component (Authority), which will eventually lead to Google Trust (Trustworthiness).
When you’ve achieved all the EAT criteria, your SEO will improve, and blogging is the most secure and effective means of achieving so.
If you are looking for an SEO service or team for your website or start-up, we can help you with the best SEO services to improve your search engine ranking.
Conclusion
SEO optimization is an inescapable part of Blogging. SEO campaigns carry the task of optimizing content to push your website on search engine results. Mere blogging carries content and links that connect internal pages to relevant content, backlinks that testify to the authentication and originality of your content.
By placing your website as an answer to your clients’ questions, blogging helps to improve SEO quality. Blog entries that employ on-page SEO methods can increase your chances of ranking in search engines and make your site more interesting to visitors. And thus, blogging is the base of SEO success. As you have gone through the factors that impact SEO positively, you can make them work for your website too.
