The music industry has changed drastically in the last two decades, particularly in terms of how we can publish and market our music. Prior to the digital age in the early 2000s, musicians were bound by what we can call the label infrastructure, which typically went like this a musician is discovered by a label (which could be a major or indie label), the musician is signed, and the label takes care of everything from recording the music to publishing and promoting the music. What about right now? While the infrastructure for celebrities and multi-platinum musicians remains in place, the rest of us must be resourceful and manage multiple duties. Aside from the obvious aspects of music composition and recording. If you want to grow your channel, you should use You Tube music video promotion service.

1.Make sure your Instagram bio is up to date

Unfortunately, too many independent and new bands did not give their Instagram bios enough thought. Your Instagram bio may be a strong tool for introducing yourself and engaging with your followers.

Although we can be inventive and attempt a variety of ways, here are a few suggestions. Describe your musical tastes. It can be difficult to objectively fit your distinctive sound into a particular genre as a musician, but you should attempt it. You can discuss the most recent and relevant things you’ve accomplished with your music (currently recording, released a single, on-tour, etc.). If possible, include achievements, awards, and professional highlights. Be truthful, and make certain that your accomplishments are legitimate. If you’ve had a review done on you,

2.Vary the Types of Posts You Make

We’ve already discussed how Instagram is a really adaptable platform where we can reach our audience with a variety of content types, ranging from posts to stories to sponsored ads to IGTV. The ‘conventional’ posts, on the other hand, can be approached in a variety of ways and with a variety of content categories. In Posts, you can publish up to 60 seconds of recorded or live video (not to be confused with videos in IGTV and Stories, which we’ll talk about later). Videos may be a very appealing medium for promoting your music and engaging your audience, especially when you can incorporate your music into the video. If you need to, you can use a still image with a fragment of your music.

3.Using IGTV and Stories to Promote Your Music

Instagram Stories have been one of the most popular tools on Instagram in 2019 for both personal and business use. In January 2019, Instagram reported half a million daily active stories (both viewing and creating), making it a very efficient tool for reaching your audience. When advertising in this medium, you can be more experimental and apply the trial-and-error approach because stories expire after 24 hours (unless you keep them). One of the major benefits of using Stories is that the notification appears at the top of the Instagram feed, making it more visible. However, because more people are using Stories these days, you’ll still have to deal with the noise and saturation.

4.Make Use Of The Correct Hashtags

Instagram is a social media platform that relies heavily on hashtags. Instagram users frequently use hashtags to discover new material, locations, and musicians/artists. In addition, hashtags are used by Instagram’s algorithm to propose content to users based on their previous shares and likes. If Instagram doesn’t update this critical algorithm feature before 2020, it will become even more relevant in the face of the platform’s saturation.

Every post is allowed to have up to 30 hashtags, including hashtags added in the comments section. In general, at least 20 hashtags should be included in each post. You can use up to ten hashtags per tale in Stories. So, which ones are we talking about?

5.Make use of advertisements and sponsored posts

You must persuade individuals to stop scrolling and click on your ad. While the most obvious option is to simply use your music videos as Instagram ads, keep in mind that the majority of people watch videos without sound. So, even if your song is excellent, they may not click on the ad unless the aesthetics of your music videos are particularly appealing. To captivate your audience’s interest, you may need to alter the music videos to include appealing images, logos, typographic designs (such as lyric videos), and other features. This will entail adding interesting captions to the sample. You can use this in the description if you’ve been highlighted by reputable media, websites, or influencers.

Final Thoughts

There are undoubtedly more ways to advertise your music on Instagram, but as you can see, it can be a highly versatile platform for introducing your work to a wider audience, and especially for engaging in two-way dialogue with your fans (and future fans).