We hear a lot about her. Today, according to computer science researchers, artificial intelligence (AI) could replace humans and perform many tasks hitherto considered too complicated to be entrusted to machines. Even writing articles could be affected but you can hire Wikipedia Writers for it.
Artificial intelligence-assisted writing (RAI) appears to be the tempting solution for many content producers. Indeed, the rise of the net, the use of search engines, and the development of ever more finicky algorithms have caused the demand for written content to explode. This content, which makes it possible to be referenced on the SERPs, has a cost and takes time to produce: AI would make it possible to cut back on both, by automating the writing process.
A question arises, however: can artificial intelligence produce content as qualitative as qualified writers and, therefore, can this content positively influence your SEO? Our answers.
Artificial intelligence-assisted writing, how does it work?
Would a robot be able to write your blog posts or an article to publish on your site? Today, the answer is yes. Advances in computer science have made it possible to develop a valuable tool for content producers: artificial intelligence-assisted writing. In other words, a computer can today correct, translate and even write texts intelligible to humans without the need for an editor.
Like all processes using AI, that is to say, which seek to simulate human intelligence, the use of this technique applied to writing involves the development of a specific algorithm to which we “learn ” to write.
The latter analyzes a large number of texts to understand and assimilate their structures, syntax, vocabulary, and all the elements constituting editorial content, from classic articles to product sheets, commercial emails, or posts on social networks. Once this learning phase is over, the algorithm allows a “writer” robot to produce, at least theoretically, different types of text. His goal? Automate all editorial tasks.
In practice, to allow the robot to write “like a human”, it is, all the same, to accompany it in its task. Thus, depending on the solutions available on the market:
- The user proposes a few key phrases, containing the phrases or sequences of keywords on which he wants to position himself;
- The user offers an introduction or outline, providing the big ideas they want to present.
After analyzing different sources of content and conducting research on different engines to understand how, depending on the keywords, phrases, or themes proposed, Internet users formulate their requests, the robot will produce an organized text that complies with the rules of fluent language. an employee on web posts.
The user can also provide the first version of the text. The chosen software solution will then focus on “tweaking” the text, by proposing corrections (spelling and syntax) and by working on its SEO optimization.
The Benefits of AI-Assisted Copywriting
As you will have understood, RAI requires at least one human to initially launch the “writing” robot. Indeed, if the ambition of artificial intelligence is to simulate human intelligence, it cannot, for the moment, find subjects on its own.
That said, she can help find some. Many RAI tools have a dedicated feature to support a writer who lacks inspiration. This functionality is based on the robot’s ability to analyze a large number of content in record time: work that already makes it possible to clear a subject, indicate original avenues to work on, or an angle to approach. In short, RAI allows you to quickly unlock a blank page.
Once the idea has been found, the other advantage of RAI tools consists in proposing draft articles. A few keywords, the big ideas once indicated to the tool, the latter is capable of producing a text, more or less in line with the expectations of readers and search engines, in a very short time. The writer saves writing time.
Another advantage is that AI is a tool that automates certain thankless or time-consuming tasks. SEO optimization, in particular. RAI tools have the ability to analyze and assimilate the different formulations of queries made on a specific subject by search engine users. This allows the tool to easily extend the lexical field of a copy to make it correspond to the expectations of Internet users. It is very useful to make you gain visibility on the web.
In short, if used well, AI represents a real gain in productivity – and therefore a real saving – in your production of editorial content. In addition to saving on research time for a subject, writing an article, helps to better orient your content by adapting it to search intentions on the net. A saving of precious time will make it possible to produce more, but above all, and this must be the main objective of the use of RAI, to produce better, that is to say even more qualitative content. Google will appreciate it.
The downsides of artificial intelligence-assisted writing
If you were hoping to do without an editor, RAI is not the solution. If the technology more or less works today, it nevertheless has certain limits.
Technically, RAI is not sufficiently advanced to be able to completely replace an editor. The latter still masters the choice of subjects and must often detail them at a minimum to make them understood by the writing tool. In addition, the AI is not able to identify for you the keywords or phrases on which you want to position yourself on the SERPs.
Another flaw, and not the least important, is that RAI only has acquired knowledge of the language, which is based on its frequentation of written texts. In short, she has no empirical or practical knowledge of the latter. First consequence: the writings produced by artificial intelligence appear… artificial. They lack proper human logic, often linking sentences without rhyme or reason. As for the spelling, it is often approximate. What repels a reader.
We must remain aware that a robot, however sophisticated it may be, knows neither feelings nor emotions and therefore does not know how to transmit them. In short, RAI does not know how to play on the nuances of natural language: it only knows how to “say”, without capitalizing on the different functions of language, notably conative. Also, she does not know how to formulate a text that, because it is funny, touching, appeals to the sensitivity of the readers, will be the most likely to captivate them, persuade them, to federate them.
Finally, artificial intelligence has no critical capacity: all speeches, all ideas, and all written judgments are equal in its eyes. If left unchecked, the texts produced by RAI can easily compile all sorts of fake news and damaging opinions. Which, once published, may not please your readers. So distrust.
The application of artificial intelligence looks attractive on paper. Despite everything, it is not yet fully developed: it cannot blindly earn your trust, at the risk of publishing compilations of keywords that are just properly packaged. Whether you like it or not, in order for your publications to be of good quality, in the sense that they will be read and – this is of paramount importance for the engines – appreciated by your readers, the use of an editor will, in any case, be necessary.
Writing by artificial intelligence: what effects on SEO?
Let’s imagine for a moment that all the texts published on the internet were published thanks to RAI, there would be strong fears that the articles produced would no longer have anything original. Each feeding on the others, the contents would be content to reformulate the already existing production. And this is exactly what search engines do not want, for whom the originality, freshness, and relevance of information are essential qualities.
If the engines have a priori nothing to reproach the artificial intelligence, one thing will be retorted for sure: contents without value for the readers. Unfortunately, RAI left freewheeling will certainly be likely to produce content in quantity, but generally poor in quality. A trap in which you must not fall, at the risk of seeing your site sanctioned.
Indeed, if this solution – to produce a lot, but badly – may seem attractive to grab some places on the search engines, it is absolutely not appreciated by the engines. Google, for example, does not hesitate to point the finger at RAI in its guide for publishers, specifying in particular:
“ Auto-generated content relies on programming. When this content is intended to manipulate search rankings rather than help users, Google may step in. »
In short, to be sure of gaining places in the SERPs and improving your on-page SEO, it is better to respect the rules of the game: interest your readers by offering tailor-made content, related to your field of activity and, above all, provide information worthy of interest. AI can help you optimize them by calibrating them through the analysis of user requests, but it cannot replace you.
AI: good or bad idea?
Today RAI is a technology that works, but still requires a lot of development to be able to write independently. Despite everything, the tool’s potential, let’s face it, is promising.
Paradoxically, AI-assisted writing is proving to be very useful… for the writers, it aims to replace. Well used, the RAI allows, above all, as we have said:
- come up with topic ideas;
- to optimize its contents so that they are better referenced;
- to propose drafts of texts which saves time on writing.
Even so, the AI will never return you a perfect, publishable copy as is. It is therefore a boost that cannot replace a real qualified editor, capable of producing, albeit more slowly, original and relevant content. Emotion, singularity, in short, the cornerstone of a good content marketing strategy, remains the mark of a human editor.
Producing this type of content certainly costs a little more to write, but constitutes a guarantee of your goodwill vis-à-vis the engines and especially the readers. Pledge that will allow you to be more visible and to distinguish yourself from your competitors on the pages of search engines.
To conclude, if you were counting, for lack of time or a dedicated editorial team, relying only on AI to feed the content of your site, your blog, or your newsletters, it’s a terrible idea. And rather than relying on this tool to boost your SEO strategy, attract prospects or retain your customers, the real good idea is to surround yourself with professionals, a web editorial agency in particular.
