It’s no secret that search engine optimisation (SEO) is important for any website or blog. The first thing people do when looking for something online is search for it. But Expert SEO Brisbane Company said that there are many factors involved in getting your site to rank well in organic search results. One such factor is how you structure your URLs.

Basics Of URL Structure

Here’s what we mean.

  • A URL is the address of your website or blog on the internet. It appears after http://www. and looks something like this: https://www.yourwebsite.com/blog/.
  • The first part of the URL, https, indicates that you are visiting a secure site (or more specifically, one secured by SSL). The next part of the URL indicates which domain it’s hosted under: www equals your main website; blog could be any subdomain. Finally, there’s an option to add extra paths at end of the URL as well (e.g., googleblog).
  • Web addresses are URLs used on websites and blogs in order to direct users to specific web pages within these sites (such as our homepage at www).
  • They often contain keywords so that search engines can find them easily when someone searches for terms related to those keywords; if done correctly it makes it easy for people looking for information about certain topics found on different websites which may not necessarily share their exact same name or brand name but still provide relevant content that satisfies their needs!

What is a URL, and what does it do for your SEO efforts

A URL (Uniform Resource Locator) is the address of a page on the web, and it plays an important role in how Google sees your site.

A good URL can improve your SEO efforts by:

  • Making it easier for users to find their way around your site
  • Keeping search engines from getting confused about what content they’re supposed to index/link to across multiple pages
  • Categorising related pieces of content together so that users who are looking for information on one topic will have fewer chances of being led astray if they don’t find exactly what they need at first glance (e.g., “the homepage” vs “the press release” vs “the contact form”).

The benefits of a bad URL are that it can lead to confusion for users and search engines alike. A poorly-planned URL might not be immediately obvious what it links to, which means that users may have difficulty finding their way around it.

The difference between using a dash or underscore in your URL

When it comes to optimising your URL for SEO, there are a couple of different approaches you can take. One is to use a dash (-) to separate words, and the other is to use an underscore (_). So, which is the best option?

Generally speaking, using a dash is the preferred approach. This is because search engines interpret dashes as spaces, so each word in the URL will be treated as its own entity. This can be helpful for improving your keyword density and making sure that your target keywords are being given adequate attention.

On the other hand, using an underscore can actually hurt your SEO efforts. This is because search engines view underscores as connecting two words rather than separating them. As a result, your target keywords may be devalued or ignored altogether. In addition, using an underscore can make your URL look like one long string of characters, which can be off-putting for users.

Overall, it’s best to stick with dashes when creating your URL. However, if you’re using an existing URL with underscores, don’t panic – there’s no need to go through the process of changing it. Just focus on creating high-quality content that contains your target keywords, and you should be fine.

Which option is best for your website or blog post links – dashes or underscores?

Many people wonder whether it is better to use dashes or underscores when it comes to website or blog post links. While there is no right or wrong answer, some considerations can help you make the best choice for your site.

For example, if you are working with an Expert SEO Brisbane Company, they may recommend using dashes to improve your search engine optimisation. On the other hand, if you want your links to be more readable, you may prefer to use underscores. Ultimately, the best option for your website or blog post links will depend on your specific needs and preferences.

Conclusion

With all this in mind, we hope you now understand how URL structure affects your SEO better. It’s important to note that the best approach is to pick one style and stick with it. That way, you can be sure that any changes made to your site will not affect its search rankings or user experience. If you are interested in learning more about our full suite of SEO services, please contact us today!