UX and UI, both terms play an important role nowadays. But why? Is its implementation really necessary? User experience (UX) refers to the positive or negative perception that users have when they interact with our products, services, tools, etc. On the other hand, the (UI) is the group of elements on a screen with which a user interacts on a web. They both look alike, but they are not the same.
The user experience aligned with the product will satisfy that practical and emotional need of the potential customer at each stage of their purchase. To give just one example, Apple’s user experience is recognized as one of the most important factors in adding value to its brand. Its products answer the key and essential questions when achieving a good user experience (what, why and how). In other words, Apple offers quality products (they respond to what), they manage to solve a specific problem (the “what for”), and they are friendly or easy to use products (the how).
UX / UI design will make a difference either in the short or long term. With it, you will be able to create that loyalty between the client and your business. Obtaining customers´ loyalty should be one of the main objectives for the company or business. Considering that the consumer is now more digitized than ever, where his life is literally dominated by smart devices, implementing the correct UX / UI design is key. In this way, we involve more users as well as potential customers.
At the time that big brands in the digital world such as Google or Amazon begin to implement new designs, those platforms that are easier to use, can create new trends. Smaller companies know this, realize it and start to replicate this. They recognize that web development lives in constant change, always renewing itself.
UX Design, also called (‘User Experience Design’), has the purpose of creating products that satisfy the needs of a consumer or end user. In short, the UX must achieve the highest satisfaction rate in terms of user experience. It implements all kinds of strategies where each decision that has been made must be based on the need, objective, motivation, expectation and capacity of the user. UX design has existed since the moment that the human being began to build objects and these respond to a need. Good experiences can involve software, as well as a TV remote or a car.
The UX is always implemented to improve a product/service and, at the same time, to be functional. This ends up leaving the user with a good experience (what we seek to achieve) at the moment the product is consumed/used.
UI is the sum of an information architecture + interaction patterns + visual elements. Web design is closely related to what the UI is since it surrounds those elements visible to a user, understanding that with these, they can perform an action. You can do anything from filling out a short form to downloading an eBook or PDF. Similarly, the UI must offer an excellent user experience, especially if that digital platform focuses on an online store (which is why it is often confused with UX).
Good user experience is achieved only through good human-centered design. There must be a focus on knowing what the user needs in order to align it with the objective of any business without neglecting limitations. UX experts are known as UX Designers and their responsibility is to investigate what a person needs in order to fulfill the objective and solve their problem.
UX designers investigate thoroughly and professionally either using stakeholders, 1-on-1 interviews, etc.; assess the market by doing benchmark, usability tests, etc.; analyze data and develop good information architectures. Now, when it comes to a UI Designer, their main tasks consist of designing the interaction environment (ensure how the system will respond), creating interaction guides (taking care of system states), designing elements such as buttons or forms, as well as other visual design like icons or images, and create style guides, which include elements such as color palettes, fonts, etc.
Because UI and UX design are essentially focused on satisfying the user’s need, its importance for any successful business is evident. Starting from the point of view of any business, it is essential to focus on satisfying user needs with the aim of building brand value. In addition, by taking care of this aspect, brand reputation will grow.
It is necessary to have a specialized UI / UX design service that serves to attract new customers. That is why this concept is highly significant in the business world. If you apply the UX / UI well, your content will be more useful for your users and you will be able to reach more audiences. Definitely, your product / service will impact more. When we create or design content that has been designed for the users, this will help us find solutions to the needs and problems they have.
