Are you a recent graduate looking for work in digital marketing? It won’t be simple, especially today that every business wants seasoned experts in digital marketing. However, there are many openings in the market for new graduates in digital marketing.
Don’t let reading this discourage you from pursuing a career in digital marketing, though. Here, we cover all of the salaries for entry-level positions in digital marketing as well as the highest-paying positions in the field. We also provide a few digital marketing hiring recommendations to assist you land your first position as a new graduate.
Unquestionably, the digital era has altered how organizations conduct their digital operations and marketing strategies in India. In addition, eCommerce has rapidly evolved to depend on digital marketing.
Undoubtedly, the digital era in India has revolutionized the way brands are carrying out their marketing strategies and digital operations. Moreover, digital marketing has gradually become an essential part of the eCommerce business, with its effect felt in all sectors.
While surfing the internet, you must have come across funny and cool memes, sometimes irritating and valuable ads, viral videos, unique mobile apps, blogs, etc. But have you ever thought of creating any of these? If yes, you can by building a career in digital marketing.
Digital Marketing Manager: Highest Paying Jobs in Digital Marketing for New Graduates
The Digital Marketing Manager is the top position on the list of digital marketing jobs for new graduates. It is a top marketing position in this industry. One needs between five and seven years of industry experience to advance to this level.
A digital marketing manager should be well-versed in both business and marketing. They should also be knowledgeable with financial forecasts and the implementation and planning of strategic initiatives.
They need to think of strategies to boost traffic, implement marketing initiatives, advise website updates, etc. They must have the capacity to delegate work and make choices.
Web developer and UX designer:
The creation of complete websites and other forms of digital marketing apps is the responsibility of UX designers. They concentrate on comprehending the rationale for the website’s creation. They must first comprehend the client’s goods and services in order to do this.
If you decide to work as a web developer, you must learn how to code and redesign the website’s features to appeal to the target audience. For this position, proficiency in JavaScript, JQuery, and other web development approaches is required.
Social Media Manager:
Next on our list of entry-level positions in digital marketing is social media manager. A social media manager’s main responsibility is to develop and implement a brand’s overall social media strategy.
For social media marketing, they must make sure there is a favourable response and confirm the calibre of the content. They must collaborate with the PR and marketing teams and exchange their campaign analysis.
One of the highest-paying digital marketing careers for newcomers is social media marketing due to the increasing need for these professionals.
SEO professional:
It is one of the well-known entry-level positions in digital marketing. Performing marketing campaigns requires careful consideration of search engine optimization (SEO). Even if it’s a technical job, you should think about making this your career if you have excellent analytical skills.
A search engine optimization executive’s primary responsibility is to boost website traffic and raise its SERP ranking. You will need in-depth understanding of keyword research, SEO copywriting, search engines, and their constantly changing algorithms if you want to create a career in this area.
Paid Media Specialist:
Through online advertising on platforms like Instagram, Google, Facebook, etc., a paid media professional is in charge of driving visitors to your web portals.
As a paid media expert, you must have a mix of creativity and analytical thinking. As a paid media expert, you must be quick in finding which platforms would be suitable for reaching your target audience and how to optimise the campaign the right way.
Content Manager:
To increase brand awareness, a content manager develops, enhances, and manages the material for a brand on various media platforms. You must be able to work under pressure and have excellent communication and creative skills to be successful at this.
It is a specialised field within digital marketing and one of the most sought-after highest paying careers. It’s possible to anticipate significant professional advancement if you enjoy wordplay and possess sound commercial judgement.
You must be able to do an on-site and off-site analysis, produce useful, high-quality material, and design link-building methods if you want to succeed as a content manager. Check out the content marketing course if you want to learn how to manage content.
Artificial Intelligence experts and analysts:
Artificial Intelligence is one of the hottest trends in the digital marketing world. According to Indeed’s report, the demand for people with Artificial Intelligence skills has increased rapidly in 18 months.
While many think that AI will replace jobs soon, it is still generating new positions, as companies need highly skilled professionals to develop and maintain a wide variety of applications.
If this field interests you, you should have a solid understanding of machine learning and data optimization. You should also be good at programming. As the world is becoming more data-dependent, the demand for data analysts will never go down.
Programmatic Advertising Manager:
All of the above freshman digital marketing jobs are standard. However, in recent years new jobs have been added in the field of digital marketing. Programmatic Advertising Manager.
The best thing about this role is that it has a tremendous range in the future, as programmatic advertising is believed to be the future of digital marketing. Want to know more about programmatic advertising? The role of the
Programmatic Marketing Manager is to work with the web development team to review site pixels and lead a team of ad operations coordinators responsible for trafficking, setup and quality analysis of programmatic campaigns.
In addition, programmatic marketing managers need to provide data-driven recommendations for multiple concurrent tasks.
Email Marketer:
The primary objective of an email marketer is to establish a connection with the target market through email campaigns promoting a company’s goods and services.
You must have practical HTML experience and an understanding of marketing automation tools in order to work as an email marketer. You also need to have strong writing and communication skills. One of the highest-paying positions in digital marketing available to new graduates worldwide.
The target market must be determined, and an email marketer must keep an appropriate database. They must then develop and carry out whole email marketing campaigns, produce newsletters that include company updates, assess all email marketing campaigns, and so forth.
Conversion rate optimizer:
Increasing the conversion ratio at each level of the marketing funnel is accomplished through conversion rate optimization. The digital marketing team includes a conversion rate optimizer, although they work closely with many other people.
The inbound marketing manager can use a conversion rate optimizer to help with landing page creation. A CRO specialist employs a variety of tactics to increase conversions.
Make careful to fill out your profile completely while generating it because LinkedIn’s search algorithm only shortlists complete profiles.
Make sure you have a lot of connections because this improves your search ranking. You can even ask for recommendations from your contacts. It puts a significant emphasis on your profile and professional world.
Conclusion
We hope that this concludes your hunt for digital marketing jobs for freshers. Work on these tips, and you will be all set to enter the digital marketing industry and become a digital marketing professional. We believe this blog was informative and helped you find the right digital marketing job. Let us know your comments below.
