In this digital world, you need a good ranking to keep your online business on top. Website ranking depends on various factors like credibility, scope, authenticity, content quality, audience, etc. Good digital marketing and SEO can provide good website ranking and better business. While performing SEO, you also require certain tools to analyze the growth and outcomings of your practices. Certain paid and free tools are available for website analysis.
Ahrefs
Ahrefs is a well-known SEO tool that can provide a good analysis of your website. This tool ranges from $99 to $399. However, you can also access a few Ahrefs tools for free. In the free version, you can add one project (one website) and check various data like organic traffic, organic keywords, monthly traffic, DR, etc. You can get data for more than 140 million keywords in the US. You can also check and measure data from more than 150 countries. This tool is also very helpful for competitive analysis. You can check who is linking to the competition, what are their top pages, etc. Ahrefs also allows you to check competitors’ top-ranking content. This tool is like a one-stop for various analytics requirements.
Google Analytics
Google Analytics is one of the best and most essential tools for every website. This tool provides a traditional analytics solution and the data is very reliable. Google Analytics can help your online business a lot as it provides all the essential data that can help you to create new strategies for the site. You can set the report in the analysis as per your requirements. What would prevent data from appearing in a custom report? You can easily use a filter that can filter out all the data from the report. This tool provides different levels of complexity as more channels mean more relevant data. You can track online traffic and understand user behavior. Using Google Analytics, you can improve online advertising, SEO, and content marketing.
SimilarWeb
This SEO tool uses multiple methodologies for analysis and collection to offer better and more reliable reports to the users. SimilarWeb is a unique tool that collects information like traffic, performance, etc of the site from hundreds of other sources and creates a single data set. Using the custom data set, you can get more information about the visitors and potential customers. You can find new trends and strategies to boost your site ranking. This tool is also good for competitor analysis and you can make certain comparisons that can help in further improvements to the website. Using this tool, you can find better marketing solutions and good sales. Key features of SimilarWeb tools are traffic measurement, SEO & PCC, affiliate traffic, marketing strategy, etc. It offers both free and paid services.
Clicky
This site analysis tool allows the owner to track all activities on the site in real time. Clicky provides good help to monitor site activities at the provided time. This is one of the top user-friendly tools having various features similar to Google Analytics. It is a simple tool and easy to set. After creating and registering the account, you can get all the required data. You can monitor visitors’ location, the time they spend on your site, preference, and many more.
Hotjar
Hotjar is an analytics tool and is well-known for providing good help to online marketers and companies. Using this tool, the admin can find a clear and better picture of how the users are behaving on the site. Hotjar is a good combination of analytics tools and features along with feedback tools. This tool uses various mechanisms to keep a good track of all user activities. It provides heat maps, visitor recordings, etc. For feedback, this tool provides surveys and pools. With Hotjar, the marketing, UX, CRO, and analytics team can find essential data to improve UX and other conversions. All the features of Hotjar work reliably on desktop and mobile devices.
SEMrush
SEMrush is a widely used analytics tool and provides good data on SEO. This tool has a wide range of features that can help the admin to evaluate and improve the site. You can find almost everything you need for website analytics and optimization. SEMrush provides relevant data, high-traffic keywords, etc to boost the ranking of your website. This tool is not only about your website it offers good competitor analysis. Using SEMrush, you can also check your competitors. SEMrush provides competitors with information like organic or paid searches, ads, linking strategies, etc. This is a paid tool however it also provides a seven-day free trial plan.
Matomo
Using Matomo, you can get complete control of all the data generated on the provided platform. This is a powerful analysis tool that provides information about the whole journey of your customer on the website. This tool has various features and is best known for providing full ownership of sensitive data. No third party can gain any kind of access to your sensitive data. Key features of Matomo are ultimate visitor tracking, session recording, Google Analytics import, heatmaps, etc.
