Shopify is one of the most popular eCommerce platforms and it’s no surprise that there are a number of apps and tools available to help you improve your Shopify SEO. In this article, we’ll take a look at 12 of the best Shopify SEO tools that can help you boost your traffic and sales in 2022.
- Yoast SEO for Shopify
Yoast SEO is a popular WordPress plugin that has been ported over to Shopify. It helps you optimize your title tags, meta descriptions, and other on-page factors to improve your visibility in search engines. Yoast also offers a Premium version with additional features like keyword tracking and redirect management.
- KWFinder
KWFinder is a keyword research tool that helps you find high-traffic keywords that you can rank for. It’s a great way to brainstorm new content ideas or identify potential areas where your site is underperforming in search.
- SEMrush
SEMrush is an all-in-one marketing suite that offers a number of powerful tools for SEO, PPC, social media, and more. Its Site Audit tool can help you identify technical SEO issues like duplicate content, broken links, and missing titles. And the Keyword Magic Tool helps you find long-tail keywords with low competition.
- Google Search Console
Google Search Console is a free service from Google that gives you insights into how your site is performing in search results. You can use it to submit your sitemap, test your mobile usability, and more.
- Screaming Frog
Screaming Frog is a desktop-based web crawler that can help you audit your website for common SEO issues. It’s great for large sites with thousands of pages as it can crawl through all of your content very quickly.
- MozBar
MozBar is a free Chrome extension from Moz that gives you quick access to key SEO metrics like PageRank and Domain Authority. It also allows you to see how well optimized a page is for a particular keyword and compare the link profiles of different websites.
- Woorank
Woorank is a paid website analyzer that provides in-depth analysis of your site’s SEO, social media, usability, and more. It can be a valuable tool for benchmarking your site against competitors or troubleshooting complex issues.
- Google Analytics
Google Analytics is a free service from Google that gives you detailed insights into your website traffic. You can use it to track where your visitors are coming from, what they’re doing on your site, and how likely they are to convert into customers.
- Bing Webmaster Tools
Bing Webmaster Tools is a free service from Microsoft that helps you optimize your site for Bing search. It offers similar features to Google Search Console, like the ability to submit your sitemap and test your mobile usability.
- HubSpot Website Grader
HubSpot Website Grader is a free tool that analyzes your website and provides actionable recommendations for improving your performance. It covers a wide range of factors like SEO, mobile responsiveness, security, and more.
- GTmetrix
GTmetrix is a free website performance tool that generates detailed reports on your page load times. It also identifies potential issues that could be slowing down your site and offers recommendations for fixing them.
- Pingdom Website Speed Test
Pingdom is another free website performance tool that measures your page load times and provides insights into what’s causing any bottlenecks. It also offers a paid service that includes additional features like uptime monitoring and real-time alerting.
Which of these Shopify SEO apps and tools will you be using to boost your traffic and sales in 2022?
