If you want to boost your online PPC campaign, look no further than Google Ads. Google is a powerful platform that offers a variety of features, such as Google Ads, that can help you get more sales and leads. However, setting up Google Ads for performance boost can be tricky, especially if you have no experience.
One of the reasons why PPC advertising services are so popular is because they suit business operations of all sizes and industries, and they’re known to be extremely effective as well. The best part about PPC and Google Ads is that they will be efficient regardless of your budget. Google Ads get over 5 billion interactions from visitors on a daily basis, proving it to be one of the most powerful advertising platforms.
Before you set up your Google Ads, here are some tips to help you get the most out of your ad’s accounts and boost your PPC campaign’s performance. Let’s take a look!
Research Google Ads Features
If you’re new to the process, learning more about the platform and how it works is a good place to start. You can check out Google’s help center, where you can get all the necessary information you need to start advertising on Google Ads.
You can also find informative articles online about how to set up your campaign ad and how to create an effective ad copy that will increase your site’s traffic or bring more sales.
Goals and Objectives
The next step is to evaluate your goals as to what you’re trying to achieve through Google Ads and PPC campaigns. When it comes to setting up Google Ads for PPC management, objectives are important to establish as they will ensure that you’re getting the desired results.
Structure your ad to keep your audience engaged and get their attention. Depending on what you’re trying to achieve, i.e., spreading awareness about a cause, generating sales leads, getting more traffic on your website, selling products or services, or increasing brand visibility and value. Once you’ve mapped out all the goals you want to achieve, you can structure your ad accordingly, guaranteeing results for your PPC campaign.
Sufficient Budget
One of the reasons why Google Ads are so popular is that they’re accessible to everyone. Regardless of your campaign size and structure, Google can help you optimize your services through PPC, ensuring you reach out to your audience.
There are two ways you can handle your budget for Google Ads, i.e., bidding and daily payments. With daily payments, you can set a specific amount you want to spend every day on your ad or PPC campaign. The bidding payment works best for businesses who want to invest in keyword searches. Visitors will search your keyword, and Google will show the ad.
If you’re a beginner, it’s a good idea to manage your budget for the ad for each campaign and set aside a sum that you have allocated for the entire campaign. This way, you will also get to try out different things to see what works best for your website or business operation. Professional companies tend to set out a budget according to their goals and objectives.
For instance, if you want to draw more customers to your arts and crafts products for two months, consider lowering the budget for other PPC campaign that isn’t as important. Once you’ve reached your goal, you can change your campaign bid.
Keyword Research
Keyword research is the most important task of Google Ads. The more accurate the keywords you target, the more efficient the results will be. Make sure you’re targeting both short-term and long-term keywords for your PPC campaign.
Use a suitable keyword research tool or consult a PPC management agency to determine which keywords will work best for your Google ad. For beginners, Google Ads also provide a keyword planning feature that helps generate a list of keywords for your campaign. You can then use those keywords to the target audience and learn more about their needs well. It will also give you a better idea of budgeting for more expensive keywords while testing how the campaign works for you.
Don’t Spread Yourself Too Thin
If you have a limited budget, ensure you’re targeting the demographic, goals, keywords, and market area that will be most profitable for your business operation. Instead of spending only a few bucks on thirty keywords, consider a single keyword ad. This way, you can focus on a specific keyword and attract more customers that way.
Although the Google Ads platform suggests many keywords, the best way to go about it is targeting only a few keywords as it will get you better and more effective results. Specificity in ads and PPC campaigns will be more beneficial for your company instead of spreading yourself too thin and targeting more than fifty keywords with a low budget.
High-Quality Copy
Google Ads is highly advanced and updated regularly to make it more efficient. You can now add 2–3 headlines for your ad and add a description that includes target keywords. This will make your ad more effective and relevant as well. Take some time to research the search engine and see how different keywords appear on the platform. Make sure that the keywords you’re targeting match the audience’s search intent; otherwise, your PPC campaign will be of no use. For example, if you’re an insurance company and you’re considering targeting keywords like ‘motorcycle repair’, this keyword doesn’t match the target audience’s search intent. Motorcycle repair is more likely to be used by an automobile mechanic or a repair business than an insurance company.
The quality of your ad copy will also depend on the relevance and specificity of the keywords used in the PPC campaign. Hence, the more accurate and relevant the copy, the more likely your ad will be to succeed.
Target Competitors
Although Google Ads has restricted branded keywords, you can still use keywords used by your competitors. You can also bid on competitors’ products as long as you don’t attempt to trademark anything.
While you don’t have to use your competitor’s exact keywords or names, make sure the ad copies are compelling enough to attract their target audience toward your services and product ads.
Relevant Landing Pages
In order to attract more customers, you should choose landing pages that are relevant to your keywords so you can achieve your goals faster.
For example, if your company is advertising cosmetics like makeup products, you want to select a landing page that is relevant to those products so you can reach your audience quickly. It will also make your ad feature more prominent as the audience will likely be looking for the same products as your ad or PPC advertisement.
Not only that, but also make sure the landing page is mobile-friendly as most audiences prefer using their mobile phones. If the landing page doesn’t translate well on a smaller screen, customers will not be able to see your ad.
About the Author
Taylor Alwyn is a highly experienced PPC campaign expert and has been working with one of the leading PPC management agencies, Search Berg. Through their PPC advertising services, she has been able to help multiple business companies from different industries get more conversions and higher profitability.
