Nowadays, most people search YouTube rather than Google to find solutions to various problems. For example, if your hand-free is not working, you can easily fix it by watching a simple YouTube video. In these videos, YouTube creators demonstrate the solution in minutes so that the viewers can watch and follow it effectively. According to YouTube, 500 hours of videos are uploaded on YouTube every hour.
Both Google and YouTube follow some strategies to rank the publisher’s content in their system. However, there is a marked difference between their approach; for example, YouTube doesn’t necessarily want backlinks to rank YouTube videos, but these are compulsory for your blog/service in Google. So, the competition has risen in the past few years, and SEO has become even more difficult. SEO strategies also change with time.
Tips to Rank Your YouTube Videos Higher in Search Engine
YouTube SEO assists with the optimization of your videos, playlists, and channels to rank in the search results so that you can get more YouTube views. Here are some of the most recommended and proven tips to rank higher in the YouTube search engine.
- Choose the Right Keywords
Just like Google, keyword research is the basic pillar of YouTube SEO. However, the keyword research techniques vary a lot. Google has an official keyword research tool, but YouTube doesn’t have or follow a tool. The best technique to get quality keywords is through YouTube Suggest + Google Trends. It is a straightforward method in which the user can just type the keyword in the YouTube search bar and find the list of the keywords people are frequently searching on YouTube. You can put a star (*) before the keywords for better insight. Another estimation of the keywords is done by using Google Trends. Some chrome extensions like VidIQ and TubeBuddy are perfect for keyword ideas.
- Add the Keyword in Video Title and File Name
When you have a thoroughly analyzed keyword, now put this keyword as your file name before uploading it on the channel. This approach will give YouTube a clear indication of the type of your video. YouTube will read your file and watch the videos before being released onto the system for the public.
Although there are many considerations for selecting a perfect title. Your title tells viewers about your video and what they are going to find in it. It is a close match to what a person is searching for. Also, make your title concise, short, and informative. Everyone can learn and understand at first sight.
- Optimization of Video Description
Video description is an important part of YouTube SEO, and most people simply leave it without optimizing it in the first place. The chances of your channel growth are high when you have an optimized gig description. If you edit something, YouTube checks your video again and ranks it accordingly. For YouTube SEO, put your main keywords in the first sentences of your description. Avoid fluff words and add only those words that add value. Don’t write a description of more than 200 words.
Avoid keyword stuffing and use natural language to discuss your video in the description section. You can also make sure that your keywords are in the title and description. Don’t forget to add synonyms and other supporting keywords as well. Furthermore, omitting the irrelevant keywords from the description.
- Thumbnail
No one can deny the importance of an effective thumbnail. Thumbnails either rank or stop your video from ranking and getting more YouTube views. It is the first thing that a person sees on YouTube, and it should be thumb-stopping. Your video thumbnail must be relevant and depict what you’re actually offering in the video.
If you have an irrelevant thumbnail and promoting something else, this trick will soon be caught. Make sure you have added your picture, some graphics, and 2-3 words about the video in the thumbnail. Such videos have seen ranking as compared to others that don’t have such factors. For an effective visual representation, use Canva for thumbnails.
- Right Category and Tags
Adding a video in the wrong category decreases the chances of your growth and online exposure. A user has many options to search for something on YouTube, such as typing the query, using a microphone, and using advanced options. If you have selected the right category, your video might be searchable here, and if not, you’re losing a lot of valuable traffic.
Similarly, tags have their importance in making your video searchable. According to Dean Brian, tags tell audiences what your video is about and YouTube about your video. Therefore, always tag your video with the most relevant keywords so that the users can also watch other relevant videos as well. Additionally, YouTube doesn’t encourage irrelevant tags that people might think is a good option to increase views.
- User Engagement
User engagement is indeed one of the notable things people should consider after posting videos. It includes the likes, shares, and comments on the videos. Similarly, you need to pay heed to your watch time as well. For this purpose, try to make videos that are about 10 minutes in length and must engage the audience in the first 10 seconds of the video.
Learn about user intent because YouTube knows everything. If you are not following the right intent, the users may not get the right information. For example, if your intent is informational, then you must not go for commercial intent. Grow your subscribers in the first week of the video being published.
Conclusion
YouTube is full of publishers or creators who are constantly offering great content. If you’re not getting the desired number of views or subscribers, we have got your back. Your channel and videos need to be optimized. And this is only possible when you understand YouTube SEO factors. We have mentioned some of the tips and suggestions to make your mark on this platform and be successful.
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