When you get dressed in the morning, you’re already making a statement to the world before you even open your mouth. The clothes you choose to wear speak volumes about who you are and how you want people to perceive you.
Although it’s difficult to pinpoint the exact meaning of each color, certain colors are more universally associated with specific traits. For example, red is associated with danger and excitement, while white is often connected with purity and simplicity. Some colors appear more powerful than others—and that’s because they have an impact on our emotions.
Most people are visual thinkers, so how your website looks will have almost as much of an impact online as what you say. The colors and design of a website help users make judgments about a company’s trustworthiness and credibility. In fact, a stat shows that majority of people are more likely to trust a company that has a well-designed website.
Blue evokes feelings of calm, logic, trustworthiness and stability.
Blue was found to be most effective when used to represent a company’s brand or logo. It’s an excellent choice for logos because it creates trust with customers by making them feel safe and secure when using products that have blue branding elements on them.
Green shows growth, renewal, health and environment.
Green is the color of nature, so it’s no surprise that it evokes feelings of growth and renewal. It’s also associated with natural healing processes — think green tea or green smoothies! Green is also known as the money color in China because it symbolizes prosperity.
Yellow is the happiest color (even more so than white), and stimulates our mind.
Yellow is associated with optimism as well as cowardice because it’s often used in traffic lights which are designed to avoid accidents rather than encourage them. Yellow stimulates our minds, but it can also be jarring if used too much or in large doses. It’s also a sign of caution as well as happiness, so it’s often used to indicate caution or a warning.
Orange is a vibrant color that conveys energy and warmth.
Orange conveys the message that your product is fun, friendly, affordable and accessible. It also has the power to create excitement in the minds of your prospects. If you want to convey that your product is healthy, safe or environmentally friendly, orange is a good choice.
Purple is associated with royalty, wealth and wisdom.
If you want to show off how luxurious something is or if you’re dealing with an older demographic (like an insurance company), purple may be the right choice for your site. It also creates an air of sophistication that makes people feel comfortable doing business with you — even if they don’t know why!
Red creates a sense of urgency and excitement and attracts attention faster than any other color.
Red symbolizes passion, intensity and excitement. You can use red to attract attention quickly so it’s ideal for warning signs or instructions on how to operate machines safely at home or at work. It may also be used to sell clothing items because it evokes feelings of warmth which are important when choosing clothing items like jackets or sweaters during winter months.
Black is associated with power, elegance, formality and mystery.
Black can be used to convey different emotions depending on how it’s used. People tend to perceive black as being more formal than other colors because it’s an absence of color rather than a presence of color. This perception can be used to your advantage when designing an online store: consider using black backgrounds and text instead of white or gray for a more elegant look.
White creates a sense of space or room to breathe.
As we all know, people have a deep-seated need to be understood, to feel like they’re being seen. That’s why, when it comes to creating an identity for our businesses, it’s not just about how we want the company to appear; it’s also about how we want customers to feel when they interact with us. Colors are one of the simplest ways of conveying emotion and building that connection with our audience.
It turns out that there is a science behind color psychology—and specific colors do actually trigger certain emotions in people.
Web design impacts your visitor’s perception of your business and brand!
For users, the message conveyed is one of professionalism and trustworthiness. The design will give off a professional vibe, which is good for any website or business, and it’s especially beneficial to new businesses looking to build up their reputation. A professional design can make your customers feel more secure, because they don’t feel like they’re dealing with a fly-by-night operation. Your site will look trustworthy to your visitors.
