On YouTube and social media, brands and influencers are increasingly using video as a communication tool. There’s a lot of competition out there, but armed with some crucial YouTube marketing strategies and a full understanding of the best techniques to promote your YouTube videos, you’ll be well on your way in no time but if you increase your channel then hire video promotion services.

This entails getting your YouTube channel art in shape (a good YouTube banner and well-planned video thumbnails are essential), maximising the effectiveness of your YouTube videos (intro and outro templates are your friends), and distributing your videos on other social platforms to promote your YouTube channel and drive additional traffic to your content.

Artwork on the YouTube Channel

Your banner or header image, as well as your profile photo and thumbnail images, are all examples of channel art for your YouTube channel. While these critical features may appear to be ancillary to the video material itself, they are important to get properly. Understanding the criteria and suggestions for these assets might mean the difference between properly communicating your brand and appearing half-baked (for example, you don’t want to cut off part of your logo or add unintelligible language on your YouTube banner).

1. Image for your YouTube profile

Because this icon is so little (800 × 800 pixels), it must be clear and appealing to the eye. Consider how you may abbreviate your name by using an acronym or simply displaying the logo itself if you have a long name.

How It Should Have Ended, a channel dedicated to animated parodies of big motion pictures, has kept its logo minimal and straightforward, with only a few colours and forms.

2. Thumbnails on YouTube

Because our attention spans are limited, it’s best to produce thumbnails that an audience can glance at and grasp right away. The following are the sizes and specifications for YouTube thumbnails that you should aim for:

  • Pixels: 1280 x 720
  • Formats: JPEG, GIF, BMP, or PNG
  • Try to keep your files under 2MB in size.
  • Aim for a 16:9 aspect ratio in your video.

Allowing YouTube to choose a thumbnail from a still in the video will almost always result in a less-than-ideal result. You’ll most likely wind up with a squinty, hazy image. As a result, it’s always worth investing a little more time and effort to create something that looks amazing and conveys what a viewer may expect from the film.

A template might help you get started with these specifications the first time. Micromove’s YouTube Thumbnail Cover V.4 has a clean and professional style that makes it appropriate for a variety of organisations or brands – from corporate to personal.

3. Banners on YouTube

When users visit your channel’s homepage, your YouTube banner serves as a large visual advertisement. It’s often the first thing people see, so establishing a solid first impression with something eye-catching might help you score big. When developing your YouTube banner, keep in mind that it will scale to various sizes based on the device on which it is viewed.

We recommend that your YouTube banner be 2560 × 1440 pixels in size, with a’safe area’ of 1546 x 423 pixels, to keep the file size under 4MB. Keep your design sleek and basic for YouTube headers, focusing on your business name, logo, and slogan, if you have one. Ensure that any photographs you use are in good condition.

4. Templates for YouTube Intros

Making a consistent intro for each of your YouTube videos might help you stand out from the crowd. It’s a terrific method to remind your viewers of your brand and to let them know what your video will be about right away.

YouTube intros (and outros) should be no more than 15 seconds long. Nothing irritates a viewer more than an opening that rambles on for a long time before getting to the point of the film. You might even want to consider moving your intro closer to the beginning of your video you need increase your channel then take video promotion services.

5. Templates for YouTube Outros

A well-crafted and well-executed outro may be just as crucial as a well-crafted and well-executed opener, and when they’ve committed to watching your video all the way through, it’s only reasonable to reward them with an equally well-crafted and well-executed outro. Consistency is crucial once again. Your viewers will remember your brand message and your hook if you bookend your videos with an intro and outro that work together. Your YouTube outro can also be used to sign off on your video and make a call to action, such as encouraging viewers to watch more of your videos or subscribe.

6. Lower Thirds Templates for YouTube

When it comes to video content, text may not be the first thing that springs to mind. Lower Thirds, on the other hand, are a useful trick that, when used correctly, may be a smooth method to add additional information to your visual content or to highlight the most important information. While understanding how to utilise them effectively is a talent, templates can help you get there faster. Take a look at 10 Best Lower Thirds Templates for After Effects 2020 on the Envato site if you need some extra inspiration or a variety of templates to play around with.

7. Templates for YouTube Live

YouTube Live, like other social media livestreaming options, is a terrific way to reach your audience in real time – and it can be especially effective at staying current and authentic. Good live streaming, on the other hand, demands meticulous planning and execution. Because it’s best for swiftly presenting a lot of information, it’s critical to keep your live videos exciting and engaging. Breaking apart material and highlighting the proper areas requires the use of titles and transitions.

8. YouTube Libraries/All-in-One Packs

YouTube Channel Pack – Graphics Library For Premiere Pro by xFxDesigns is a fully comprehensive collection that includes bell notifications, pop ups, animated quotation titles, and social network pop ups. When it comes to delivering your brand messages, movement and animation can make all the difference, especially when sharing a range of information in a short video, and this collection offers everything you’ll need.

How to Market on YouTube

The beautiful thing about making video content is that you probably already have the marketing skills to promote it only just use video promotion services. Here’s a quick review of the most important items to think about:

  • Make fantastic titles! Shorter titles generate more clicks and views, according to research, so keep your YouTube titles short.
  • When it comes to keywords and tags, make wise choices. Overly broad can be just as restricting as being too specific, so consider carefully about what you want to include in your film. It could be worthwhile to look at similar, successful videos to see what keywords they contain.
  • Make a name for yourself in the neighbourhood. If you have followers who write comments, thank them and interact with them.
  • Consistency is key. Don’t establish a fashion channel only to have a party.