Where you place your products within your store has a huge influence on the buying habits of your customers. There’s a reason why every supermarket displays their fresh fruit and vegetables at the front of the store, and a range of snacks by their checkouts. You may also have noticed that the big brands are placed in the centre of shelves, while budget brands are generally placed on the bottom shelf – but why?
EYE LEVEL IS BUY LEVEL!
This is the key concept that you should always have in mind when deciding the layout of your products. Products placed within the eyeline of browsing customers are more likely to sell better – that’s why big brands and products with the highest mark-up for retailers are nearly always placed in this position, while products that bring in the least amount of revenue for the store are placed on lower shelves.
Recent studies have thrown a spanner into this theory slightly, as researchers found that the ideal spot for attracting customers’ attention is approximately 14.7 inches below a shopper’s eye level. Given that the average person’s eye level is around 62 inches, the optimal height to display your key products is anywhere between 47 – 62 inches from the ground.
HOW CAN GUJRAT STEEL’S SUPERMARKET SHELVES HELP?
Our Supermarket Shelves are not your average Supermarket Shelves. They have built in Advertisement Panels to attract customers to your product. Since hoardings, billboards and signboards are a threat to people’s lives and a ban has been imposed on such advertising by the government, companies need a new way of advertising. We have a cost effective solution “Advertisement Panels” which can be placed on top of the supermarket shelves – offering a two-in-one offering two-in-one solution.
These panels are backlit – attracting customers to your vicinity which will boost your sales and give a bright and aesthetically pleasing look to your store. Also, they are made from steel and powder coated – making them super durable.
DIFFERENT TYPES OF SUPERMARKET SHELVES:
Our Supermarket Shelves are freestanding fixtures used by retailers to display merchandise. Our display shelving for supermarkets, showrooms and departmental stores is available in a number of different models such as:
- Single Sided
- Double-Sided
- Glass fronted
With our supermarket racking systems you can adjust your shelves at a variety of different heights, depths, or shelf numbers to optimize the display of your products for maximum exposure and sales. And since these shelves are so easy to disassemble and assemble, you can easily change the way you display your products at any time. Available in a range of colors and designs, these shelves are practical, versatile and are also aesthetically pleasing.
WHY CAN YOU TRUST US?
All our products are manufactured at our plant in Karachi, under the strictest quality controls, so that you can be assured that you will receive only the best quality products. Being certified with PEC and ISO along with winning the Brand of the Year Award for 10 years straight, We have successfully made its name synonymous with quality and innovation.
Our competitiveness is deep rooted – starting from processing of our raw materials to the final assembly of each item in a competent way – it is our strength. We also offer exemplary after-sales services to our clients so that valued clients are always satisfied and content, even after buying our products. We understand that time is the most expensive commodity and so we help our clients with efficiency by providing on-time service- avoiding any wastage of time and effort
Our Supermarket Shelves can remain intact for years as they are manufactured through a highly efficient process and can withstand the tests of time. Using the latest innovations in furniture design and manufacturing, our Metwood Furniture Solutions range is thoroughly treated with processes such as Degreasing, Derusting, Phosphating and Oven-Baked Powder Coating to ensure elegance and superior functionality.
