Want to see your Squarespace website ranking at the top of the search engine result page? If so, the following read will indeed help you to enjoy success in your Squarespace SEO campaign. Of course, you can consider plenty of details to improve your site’s ranking. Still, a solid and practical strategy-based SEO is much more accessible when you know its basic techniques and correct approaches.

The guide below is utterly based on Squarespace SEO that covers all the essential steps needed to get started with your Squarespace website optimization task. So let’s begin right here:

Ensure Your Website Is Secure

Your first concern should be your website’s security. However, all Squarespace domains automatically contain the SSL, i.e., Secure Sockets Layer certificate. That means you can stay relieved from the security measure because SSL refers to each page of your site being encrypted and containing a secure connection. Here, you might be thinking about how it benefits your SEO; well, Google asks people to showcase certain websites to its audience, and denying the search engine’s requirements means losing a chance to rank at the top. So, secured sites are always favored over others that are not.

  • The process to Check If Your Squarespace Website is Secure

It is a few clicks process. Simply double-click on the website’s URL; if it is showing you “HTTPS,” then it is secured, and if you address the term “HTTP” on your screen, then you will see the text next to it that says “not secure.” So to be double sure on it and to turn on SSL:

Turn on AMP

Accelerated Mobile Pages, abbreviated by AMP, allow you to see an optimized view for your blog posts on mobile; people consider it to increase the loading time. Although, you will get a few details here as it can help you check the backend for SEO purposes.

The website’s Title Tag and Content Must Contain Relevant Keywords

Keywords are one of the essential elements in your website, and your Squarespace SEO Expert should be focused on this crucial factor of your site’s performance. Your audience will find it on the Google search results for your website’s homepage. Also, keywords will appear on your website’s page extensions in the browser. Professionals know how to create the best keywords that precisely describe the nature of your business. Remember, one set of keywords should be added once only.

Keep Updating Page Meta Descriptions Timely

First of all, you need to remove the myth that meta descriptions impact a website’s ranking; in fact, it is used to enhance the user experience instead. The meta description appears below the name of a website page or post in the search result, briefing the exclusive content you will explore inside. This way, you will get an overview of what you will get after clicking on the given link.

The Bottom Line

Optimizing your Squarespace website will benefit you by increasing your online visibility, leads, and conversion ratio through the website. However, it takes expertise to do things appropriately, and if you are not familiar with SEO, it is advised to connect with Squarespace SEO Agency. The professional team will make the best possible changes aiming to rank you higher in search engines that increase the likelihood of getting more organic traffic to the website.