About 40percent of users will not visit websites with unappealing designs. Another 44% will abandon if you do not provide the contact information. The rate of conversion can also fall by 20 percent per second of loading time.
The design of your website is more important than you realize. If your site isn’t well-organized and has a captivating design, you might lose the chance to boost conversions.
Make sure that you’re not making these seven web design errors. By avoiding these errors, you get your website’s visitors engaged. It is possible to guide them to click to the page, thus increasing your return on investment.
Your company needs a striking web design that is working for your business, not against it. Find out the mistakes to avoid and design the most effective business website design right now.
Clutter
A messy, cluttered site could overwhelm visitors before they’ve even gotten to the headline. When there are too much things information on the page, users aren’t sure where to look. There’s a chance of disorienting or irritating your visitors.
Instead, use white space and minimalist designs. White space between images, text, and other elements gives the page space to breathe. Simple design styles can make to make your pages appear more organized also.
Brand Inconsistency
When updating your company’s web design, you should keep the branding forefront of your thoughts. The consistency of your branding is vital. If a brand is not consistent, users will hop from one page after another and believe they’re on a different website.
It cannot be easy to create brand recognition, too.
First, ensure that your logo remains in the upper right corner of every page. Make sure to use the same colors and font styles for each page.
Lack of Focus
When you are creating new pages for your website, consider asking yourself why you require that page. Be sure that each page serves an end in mind.
In other words, you may attempt to include more than one idea on one page. There is a chance of confusing your users as a result.
Slow Load Times
The elements you place on a web page while designing your website could cause your website to slow down. The slow loading times could affect your user’s experience, and a bad user experience can turn off visitors.
Instead, you should update your company’s web design to increase your loading times.
Utilize Google’s PageSpeed Insights tool to find out the reason your website is beginning to slow down.
No CTA
Every page on your website should include a powerful calling to action that is compelling (CTA). The CTA will encourage users to take actions. Without the CTA, they may not comprehend what you want to get them to take action.
Include multiple conversion options on your site.
For instance, you could make it easier for people to sign-up for your email newsletter. Include a sign-up form and “Contact Us” page on your site, too. Be sure that your contact information is prominently displayed as well.
Be sure your CTA button appears on the page. Choose colors that are different from the page’s background, the text color, and the text. Contrasting colors will help attract the attention of users towards the button.
If not, you can use an interactive heat map. A heat map can assist you in identifying the areas where users are spending time on every page. It is possible to place your CTA button within that space to increase leads and improve conversions.
Not Mobile-Friendly
Smartphones account for more than 70 percent of the internet traffic, and in reality, 90 percent of users use multiple screens at the same time also. If your website wasn’t designed specifically for mobile devices, it could be a loss for customers.
It is also essential to have an accessible mobile site in case you are planning to use SEO (search engine optimization) (SEO), also known as pay-per-click (PPC) marketing. If your website is not mobile-friendly, your search engine rankings will decrease, and the cost per click will increase as well.
If your website is not mobile-friendly, visitors must zoom in and pinch to browse your site’s content. They could be annoyed by the complexities of user interface. If users leave your site and return, your bounce rate will likely increase.
High bounce rates may affect your search engine ranking. You won’t show up before clients if your site doesn’t make it to the top of a search results page. The competition will be able to win these leads instead.
The way your website looks across different devices can affect the credibility of your brand, too. The design of your website has a 75% effect on the credibility of your brand.
If you don’t have credibility, you may be unable to build trust in your brand. Without trust in your brand, customers might not choose your company, and they’ll choose your competition instead.
Before it happens, the first step is to start Googling “web designers near me.” Find an agency that can improve your website for mobile phones.
Over 90% of 4.28 billion users of mobiles in the world prefer browsing on their mobile devices. By optimizing your mobile you can reach the users who are.
Without it, your rivals will be ahead before you have a chance.
No SEO
While reviewing these web design guidelines, you should also think about including the search engine optimized (SEO) for your website. If you do not incorporate SEO you may lose the chance to grow your business.
Read More: What is SEO?
SEO can boost your rank on the results pages of search engines (SERPs). Being at the top of SERPs can help your business through:
- Building your authority and positioning yourself as a thought-leader
- You will be ahead of the competitors
- Driving traffic to your site
- Building trust in brands and building loyalty
- Enhancing brand visibility, awareness and recognition
The more frequently you are to consumers online the more brand awareness you’ll earn. As time passes, people will be able to remember your company without doing any research. They’ll be able to visit your site directly.
You can then convert the visitors with sales leads.
Choose an agency for web design that also offers SEO services. It’s crucial to choose an agency that can handle each aspect. Otherwise, your site’s design could harm your SEO.
For instance, Google looks for websites that are speedy and mobile optimized. It also considers your user experience also.
Find web design services which cover Google’s Essential web Vitals. You can improve your rankings and reach more customers and create more leads.
Design It Right: 7 Web Design Mistakes to Avoid ASAP
Your web design for your business could have a significant impact on the way you create leads and increase sales. Enhancing your website with web design and development services is vital. It can enhance the user experience, please your customers and grow your business!
Are you unsure of what to do? We’re here to assist you.
Get ahead of your competitors by creating organic traffic. Get in touch with us to receive a no-cost analysis and begin today.