The swiping and scrolling impact brands everywhere, bringing the worst and the best out of them. In the technology-driven world, social media platforms have become avenues for brands to extend their efforts to a wider audience and understand their customers more intimately, extensively extending their life and relevance in the market.
It has become a great tool to bridge the gaps between brands and their consumers. But apart from that, what channels you can utilize to make sure your marketing efforts are actually making the impact that you wish to see with your brand? Here are some simple and actionable devices and strategies you can do to reach your audience:
EMAIL MARKETING
Email marketing is not dead. But all the salesy emails brands are writing expecting the consumer would revert, are probably are the ones getting trashed. So, what can you do so that your brand not only gets noticed but also gets remembered in the sea of emails? Provide value.
It is truer than ever. The other things are secondary but the value will always come first. Why should you choose email marketing as one of your channels? Imagine this, if social media platforms shut down, what would be the thing that would still stand strong? Email marketing.
Also, while everything is running on an algorithm and they are constantly changing and getting smarter, there is no hacking trick that can get you anywhere if what you are not providing value to the customer. Also, emails are the easiest to tell the algorithm what you like and dislike.
Hence, focus on what the customer can take with them while they engage with your brand Proving solutions to the problems in the way they like would make them remember your brand.
MICRO-INFLUENCERS
In the recent past, LinkedIn has seen almost a 400% increase in live content and a nearly 50% rise in conversions. Given this increase, LinkedIn has become into a powerful avenue for brands to achieve qualitative growth.
However, it is a double-edged sword as it is primarily for brands to connect not with new talent and new customers. So, the best way to utilize such platforms is to make sure that the brand maintains the connection with the general audience and keeps an eye out for new developments across the market. Such immense growth on the platform has made all BTL agencies tap into LinkedIn to not only reach professionals and the general audience but also understand their audience better.
USE SPECIFIC CHANNELS TO REACH THE TARGET AUDIENCE
People are joining social media and some people are abandoning social media and focussing on connecting to people through real-life interactions. Hence marketers need to pivot their strategies accordingly. Here, the aim is to understand their psyche to actually reach such customers. If you focus on OOH marketing or thinking of hiring an OOH advertising agency to grow your business and your reach, it can be your best bet.
ONLINE EVENTS
It was the number one trend in 2021 and is still growing in 2022. Live events and masterclasses are increasing rapidly growing and it has become one of the best ways to interact with your customers. Is it important to show faces to stay ahead? Well yes, videos with people’s faces not only get more impressions but are also encouraged by algorithms on social media platforms. If you want your brand to thrive you must show your face to your audience. It’s about building trust.
Every single day users are coming to video content and 9 out of 10 people prefer video content from brands. All in all, it is essential to recognize the need for proper strategies. Strategies are not only relevant to the new tech age and targeted customers but also according to the brand’s needs.
So, when exploring new ways to reach and tempt your audience it is necessary to put your confirmation bias aside and focus on solving the specific problem and build from there, to make sure that your brand is unique and distinguishable. Since it’s a lot harder to attract any attention when the brand has the same strategic pallet as its competitors. So, remember to explore expand and innovate.
