In the modern, competitive marketing landscape, tackling competition is the number one priority for almost everyone. The best way to tackle competition is by generating new business leads. Business leads can be generated using inbound marketing efforts such as blog CTAs, gated content, optimized landing pages, and more. However, a lot of companies seem to struggle in a fast-paced environment.  For the betterment of such companies, here are seven strategies to generate business leads.

1. Social media paid aids

A brand’s presence on social media is the most important commodity when it comes to advertising these days. While organic reach had its advantages at one point, it has become less effective thanks to shifting algorithms and privacy settings. This makes paid ads vital for lead generation. They can be an effective tool for delivering your message to the right audience even on a modest budget.

2. Newsletters and email marketing

Email marketing is making a comeback according to many digital marketing experts, thanks largely due to the pandemic. It is one of the most effective tools at a marketer’s disposal when they are trying to boost ROI. When using email marketing, personalization should be prioritized.  Including interactive content can improve the open rate, while embedding video content can increase the click-through rate.

3. Blog posts with call-to-action

Creating content for blog posts should catch the eyes of new leads while serving the needs of existing customers. However, simply focusing on the content won’t do any justice. To get the best results, the lead-generating blogs should contain strongly crafted CTAs. CTAs not only bring new business leads but also drive blog revenue.  The most effective CTAs are those which are placed in the middle of your content.

4. Product demos

Modern technology has made creating video content a lot easier and more cost-effective. Demos and how-to videos have become more popular than normal video content promoting products. When creating product demo videos, content creators must give enough information to leave viewers satisfied while also giving them reasons to learn more about the product or service.

5. Optimized landing pages

Creating landing pages is a perfect way to connect meaningfully to leads within the first few moments one visits a site. The landing page should always match the content that the brand is promoting and advertising. In case the brand is asking users to download a guide, the landing page should talk about this guide preferably with an image and a form.

6. Forms and qualified calls

Forms are one of the most important aspects of a landing page. Brands need to ask the right number of questions to get the data they need, but they should not overdo it. Some of the most important questions to ask to include purchase intent, professional role, or goals in using a particular product or service.

7. Downloadable content

Capturing information from prospective leads can only be achieved by creating gated content and lead magnets. Marketers need to craft content which is unique, compelling and useful. A good content strategy should include guides, checklists, calculators, spread sheet templates, and more. The content downloads should be positioned where the buyer’s intent is matched.

Conclusion

Producing leads is an on-going process which requires consistent evolution. What works one year may drastically change the next.  This makes it important for marketers to stay tuned to the changing trends of their customer base. The best way to ensure that a brand gets qualified leads is to partner with a reputed lead generation agency with a lot of experience.