SEO Primer – A Quick Look at What SEO Actually Is

SEO stands for Search Engine Optimization. In short, this is the practice of performing tasks with the goal of improving your organic search ranking. In this short article, we will go over best practices to make this happen.

 Black Hat SEO

This term simply means using shadier tactics to try and improve your ranking. Google, Bing, and other engines will often freely publish what they consider to be black hat. These practices can include background keyword stuffing, utilization of link farms, and hiring hackers to insert your link into other websites. Stay away from black hat practices or they will catch up with you.

 White Hat SEO

These are practices that are approved by search engines including Bing, DuckDuckGo, Google, and even Yahoo. White hat SEO requires hard and diligent work. It pays off over a period of time and not all at once. White hat SEO practices include:

  • Unique and relevant content creation.

  • Inbound linking from relevant sites (blog or link exchange).

  • Optimization of website loading which includes loading time and user-friendliness.

Are You Optimized?

Even if you feel pretty good about your site’s optimization just know that you are never done optimizing. You must continue the regular practice of creating fresh new content to stay on top.