Introduction:
In real estate marketing, digital marketing and analog marketing are increasingly merging. It is therefore important to present your entire company and your real estate objects in an appealing, authentic, and professional manner both on the Internet and in the print media or in person.
The use of modern digital possibilities for the marketing of a real estate company, such as “social media applications” and other online activities, create multipliers and can lead to a higher reach and thus more sales- the strategic application possibilities of social media for real estate marketing are becoming more and more important and contribute significantly to the optimization of the company’s success in today’s world.
The advantages that social media can offer you:
Real estate marketing via online channels:
Today, potential customers and consumers mostly obtain information about offers online or via digital channels before they finally decide on a product – this of course also applies to real estate. It doesn’t matter whether it’s apartments or houses, renting or buying. Nowadays, the search takes place on the couch in the evening, on the train in the morning or during the lunch break. Smartphones, tablets and the constant availability of the internet make it possible.
Due to this usage behavior, potential customers and consumers can of course only ever be reached via online channels- the placement of advertisements or advertisements in print media has had a much smaller effect for a long time and you can only reach a small part of the targeted recipients – but, the healthy mixture still makes it and you should not completely abandon the tried and tested placement of advertisements and advertisements set to.
Because part of the target group of the real estate industry does not belong to the “digital natives” and often still prefers the print media. Offline measures such as print ads are therefore still sensible measures. The placement of online advertising, the use of social media or a combination of both will displace this form of marketing in the real estate industry, alongside the use of online real estate portals, which is already indispensable, and will move to the fore in the near future.
Social media with higher priority in real estate marketing:
As in any other industry, potential tenants, house buyers and apartment owners today inform themselves online about the current offer. In addition to the well-known real estate portals, social media are becoming increasingly important in the marketing of real estate.
The many users promise a large reach for the advertising measures of companies – including the real estate industry. Social media can also bring another great advantage. In addition to the possibility of reaching many addressees with a relatively inexpensive advertisement or simply through a successful company profile, “recommendation marketing” or “evaluation marketing” plays a major role, especially in social media.
Particularly good company ratings with good advice or generally good work from real estate companies create trust and a good image. This is becoming more and more important these days – after all, nobody wants to get caught up in a “black sheep” in the real estate industry.
General reviews of companies and personal recommendations from friends and acquaintances via Facebook, Twitter, Pinterest & Co. are becoming more and more important and are therefore increasingly in focus.
For a long time now, consumers have no longer only expressed their opinions in certain portals or personal conversations, but mostly exchange ideas on Facebook, Twitter and co. out. Especially today, this interaction in the social networks offers enormous potential that needs to be exploited.
Social media marketing for real estate companies:
An opportunity, therefore, with which a real estate company can stand out from the crowd of providers with the help of effective social media marketing. A good company page in social networks with good ratings gives a company a high reach and a good image – the prerequisite is, of course, a satisfied customer base.
This makes it all the more important for companies in the real estate industry to increasingly rely on social media and online advertising to improve their image. Because the image, which can be promoted in particular through creative social media campaigns and target group-oriented content marketing, is a basic requirement for trust – and this trust is known to be very important when investing in real estate. In addition, social media can be used as a marketplace to offer real estate. Ghafari Marketing is authorized sales partner of mega real estate projects 7 Wonders City Peshawar, Nova City Peshawar, Avalon City Islamabad, and New Metro City Gujar Khan.
Facebook as an example:
Facebook enjoys a very high status among users of online media and thus also for the reach of placed advertising – even if the company plans to reduce the number of ads a little in the future. However, consumers today do not use social media purely as a means of communication to exchange information with friends.
Another major aspect of use is the possibility of a bundled collection of information. Users no longer sift through several websites, but see all the news that is relevant to them in their news feed or the timeline on Facebook.
This means that each user decides for themselves what they want to see and what they are looking for. The social medium is increasingly serving as a personalized supplier of bundled information and, above all, as a marketplace for posting or searching for offers.
And here we are at the point that will be important for the real estate industry. Using Facebook as a low-cost platform to market yourself and your objects. With the advertisement of properties on a company page on Facebook, one upgraded one’s external image and at the same time supplemented or received more reach than on some common real estate portals.
Additional alternative marketing with social media:
The prices for advertisements in real estate portals are relatively high and an advertisement in the daily newspaper is no longer up to date – but prospective buyers are looking for their new home online . For example, you research real estate in the evening on the sofa during the commercial break of a film.
In order to reach as many of these interested parties as possible, it takes more than just a few pictures in a real estate portal. In addition to using the portals, social media offer a very good additional alternative form of marketing with the option of targeting customers.
With the help of targeted advertising, for example related to a region, you can reach exactly the target group you want with a relatively small budget. In addition, the company’s own website offers an additional online presence free of charge, on which photos of representative existing properties can be published, for example. To know more about Business….
Expand range and multipliers:
In Germany alone, around 30 million people use Facebook and offer excellent reach and multipliers. This number alone is an outstanding reason why the real estate industry should recognize the potential of this social network. Facebook users spend 80-90% of their time in the newsfeed.
This is the area where you can see what your “friends” or the company pages and partners you subscribe to are posting on Facebook. These messages (images, videos, statements, comments) are the Facebook elixir. This is where users can find the amounts they comment on or share.
The system is comparable to word-of-mouth marketing, which you should definitely take advantage of. In order to appear in these user timelines and to be able to benefit from this marketing, they only have to set up a fan page or company page on Facebook – Facebook’s terms and conditions prohibit making contact for commercial purposes via a personal profile.
All these factors describe the advantages of using social media using the example of Facebook. At the same time, the positive effects can be expanded with the use of different “social media platforms”. For a modern customer or consumer approach, it is precisely these platforms that are indispensable today. So try to use it and achieve more reach for your advertising measures and for your advertisements.
