There is no doubt that great content will add value to your website or blog or business.
But the thing is whether it will really help you to reach out to your target audience?
The answer will be ‘NO’, unless and until you optimize you’re content with keywords, effectively powered by a strong Content Optimization Strategy.
Optimizing your content with keywords will allow it to be crawled by search engine bots and then formatted for the consumption of the users. Also, content in depth is essential for SEO for, without sufficient content, search engines will not have sufficient information on hand for indexing the content pages and ranking them on SERPs.
How to go about it?
To effectively optimize your content with keywords, you need to follow a meticulous process.
Prepare a keyword optimization checklist
Keyword optimization is no easy task. It requires a lot of effort and you need to stay tuned with the latest trends in keyword optimization. Then you also need to factor in every section of the website from Meta titles to sub-headings, and more.
The sheer depth of the workload can be overwhelming at times. This can be negated if you maintain a structured list of the tasks to be done.
- Segment all web pages into groups, topic and conversion-rate wise. This will help make the categorization of keywords, easy and simple.
- Align all top pages or groups of them with their targeted keywords, based on search volume.
- Maintain a list of long-tail variations based on top keywords.
- Conduct a competitive analysis to find out if there have been any keywords overlooked. If any, make a list of them.
In addition, conduct a site search in Google Analytics. This will help you find the search terms that web users are interested in and consistently use. Once done, then align the newly discovered keywords with existing web pages or create altogether new web pages for the website.
Conduct keyword research
The task of optimizing content with keywords should effectively begin with keyword research.
This will involve finding out how many people are searching for specific keywords; the level of competitiveness of each keyword; at what stage of a buyer’s journey does a specific keyword play a role; and so on.
Keyword research will also help find out whether, the content in your website remains still relevant for your site audience; they are impacting your business in any way, positive or negative; and they can fuel traffic and conversion drive in the long run. They also help in keeping track of the latest trends in the world of keywords, and how they will affect your market landscape.
Conduct keyword audit periodically
Keyword audit is important to check the competence of keywords. The task is best undertaken by a professional firm who are well-acquainted with SEO auditing tools like SEO Site Check-Up, etc, which checks everything from on-page SEO to off-page SEO, and the website’s mobile usability. They even help discover broken links and web pages that are defective.
They even make recommendations on how to improve the website’s visibility and ranking, and conduct audits on old content that still work effectively and help website ranking for a good number of keywords. These will help ultimately in driving better traffic.
Focus of keywords
Content needs to be optimized with keywords that focus on
Mobile Keywords
Generally, people do not use the same search terms for search across multiple search platforms. Due to this and the type of device used by the users engaged in searching, even the most popular keywords lose their relevance.
Today, search is mainly done on mobile devices, with around 94% searches for location-based information. The search queries on mobile generally need to be short and crisp, as mobiles have less comfortable keywords, OR need to be much longer when voice search is used. For instance, a search term like ‘where is the closest shopping mall near me in Gurgaon’, is used in the case of voice search whereas it is just ‘shopping mall Gurgaon’, in the former case.
Result type
Today, Google displays its search listing in a visual form with user-friendly features, from local packs to snippets, videos, etc, all depending on the nature of the search. This allows the users to locate and find what they need faster.
Optimizing your content with the right keywords (preferably keywords that trigger a universal result-type) will help it secure one of the user types and put it at the top of the SERPs. When it appears at the top, more people will notice it as a result of which click-through rate will dramatically improve. To get the best bargain, ensure that your content has a structured content presentation which means paragraphs should have short, accurate and latest answers that also appear at the top of the content; likewise, tables and lists have proper HTML mark-ups. These will allow Google to understand and crawl and list them.
Keywords Themes
It is important that your content has a good number of keywords including primary keywords. In addition, it can also have keyword themes that comprise a clutch of like-minded keywords.
The right keyword themes will let the search engines know what your content is all about and how it caters to users’ needs; and help avoid stuffing of artificial keywords that otherwise would make your content, less relevant to your audience.
Keywords to be more effective must be used in your content in its meta-description that describes what your content is all about; in the content write-up title (that is only if it can be used naturally) for this will enable Google to pair it with the meta-description and inform what your content is intended for; within the content write-up’s first 200 words, which is what that introduces the content; and in the last 200 words of the content write-up. The better the presentation, the better your content will sound to Google to be ranked higher.
Optimizing your content with keywords does not indicate that your content needs to have as many keywords as possible. Instead, it should have a proper blend of keywords in the right areas in the content, which is better driven by a proper keyword strategy put in place. This will help work out the variations of the keywords and how effective they will be when in the right areas of the content.
To sum it up, a well-optimized content will ideally have the right blend of primary, secondary, and long-tail keywords, all well-spread across the content and well-positioned in the right areas of the content.
This is where iBrandox can help you
When you look to optimize your content with keywords, think of iBrandox, a leading SEO Company in Delhi that offers a comprehensive array of the finest digital solutions including SEO and Content Marketing.
IBrandox will not only ensure that you have world-class content that the audience can instantly relate to, but also ensure that it has the right keywords that get it linked naturally, all powered by a strong SEO and Content Optimization strategy. This will eventually make it appeal to not only the users but also to the search engines.
