Foreword: The praise of the previous article scared me, I was so scared, thank you for your support.
Often people are unaware of the gradual change of things around them. In the blink of an eye, an inconspicuous thing turns into a general trend. Today is not the same as it used to be.
What I want to say, I think so, this sneaker trend will not go away next year, because you don’t have a choice.
Why don’t you have a choice?
When every brand has similar shoes, when this trend gradually becomes mainstream, if you persist, it will become an alternative.
Okay, let’s talk about it, let’s pull it back.
This sneaker trend starts with this shoe.
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Nike Free Flyknit 5.0 developed by Nike in 2013, when it was released, the price was very high and the sales were average.
At that time, no one regarded it as a “tide” shoe at all. I see people wearing it for running, more than going out on the street.
The most puzzling question for selling these is that customers have been asking: “Should I wear socks in these shoes?”
╮(－_－)╭
The Nike Free Flyknit will be worn in red, or the black version will be released in the second year.
A very nice pair of shoes, the market has begun to accept this price, about 1000 RMB. Some people began to classify this kind of shoes as oversock shoes.
Overstocking shoes , this word, please remember.
I believe that at this time, Nike has decided to really develop sock shoes. At about the same time, Nike, which was afraid of failure, quietly released these two pairs of shoes, borrowing the body of football shoes, and developed two pairs of high-top shoes.
When it was released, it was not available at all because it was a joint name of HTM, so I really haven’t seen anyone on it, but it has attracted attention.
Pay attention, if Nike wants to simmer a shoe, he will launch it slowly, about 2 or 3 colors per season, and vigorously promote it when the time is ripe.
Both Free Mercurial and Magista Footscape are like this. Slowly simmering and slowly coming out. If you don’t believe me, how can the so-called Lu Bu shoes be so easy to buy? Buy Shoes and don’t miss Foot Locker discount code at Foot Locker Discount Code NHS at Foot Locker NHS Discounts
The above two pictures are the joint shoes produced by Nike and Olivier Rousteing (the designer of Balmain).
Later, Nike re-engraved a pair of shoes that look like sock shoes. This pair of shoes that everyone likes very much is the Nike Sock Dart.
In the spring of 2015, Nike used Hiroshi Fujiwara’s Fragment Design to release the Nike Sock Dart x Fragment Design version.
Popular science: Sock Dart is a shoe produced by Fujiwara Hiroshi and Nike in 2004. Some people have always hoped that it will be re-enacted. After 11 years, it finally came back.
The picture above is the sock dart version in 2004. I can’t help but admire Fujiwara Hiroshi’s design concept. The shoes of 2004 can be popular again in 2015.
As soon as the Sock Dart came out, it was completely sold out and got a very good market response. Nike, as usual, kept it slowly, played slowly, and released it slowly.
One year ago today, July 4th, 2015, this Sock Dart x independent day pack was released, and the whole world lined up.
Even the Sock Dart, released this spring, sold well.
Looking back now, good times don’t always come around ~
Because, Adi began to counterattack.
Smart Adi, of course, will not miss this golden opportunity to make money. After Nike released a few pairs of shoes, they also quickly developed a few pairs of shoes to attack this blue ocean field.
First pair of shoes, adidas Tubular Doom.
This pair of shoes can be said to be very successful, especially the pair of Tubular Doom co-branded with KITH in the picture above. When it was released, it could make people queue up in the snow. You can’t deny it.
The second pair of shoes, the UltraBoost x Hypebeast, was when Adi said the word Uncaged could not be used.
The third pair of shoes, at the same time, Adi also used the Y-3 to develop this pair of shoes.
Although it has been developed, the amount is still very small, and it can be said that Nike has not been violated.
Nike is also unbearable to show weakness, and continues to want to monopolize the world in the field of socks and shoes. This summer, Nike strongly attacked socks and shoes. Unfortunately, it seems that it is a plan with heavy thunder and rain.
At the same time, two pairs of new versions of sock shoes were released, namely Lunarepic in the running shoe department and Flyknit Presto in the NSW department.
LunarEpic I don’t want to say more, it’s really not good to fall into the hole…
Speaking of Flyknit Presto, Nike reused the Presto, turned it into a sock shoe, and spent a lot of money to promote it, but…
The shoes are pretty good-looking. As for why Flyknit Presto is not used by as many people as you think, it may be that Adi has arrived. It is because Adi tasted the sweetness in oversocks and shoes, and attacked oversocks. Finally, at the end of June, the output was large, and it could temporarily dominate the oversocks market.
UltraBoost Uncaged, just use this shoe, slightly improved from Ultraboost, into galoshes shoes, full of good reputation.
The price is not cheap, but it is sold all over the world, and it is still sold out in seconds.
It is a little emotional that the things developed by Nike have now been carried forward by Adi.
However, these actions of these two major brands can cause many brands to follow. It is certain that you will see many, many similar shoes next year.
You see, Puma followed right away.
Socks and shoes can be promoted so quickly, which may be due to the following reasons:
- It is environmentally friendly enough, it does not use any leather, and the whole pair of shoes is made of full fabric, which is in line with the policy concept of big brands for environmental protection.
- It keeps warm (really?).
- It doesn’t limit toe space, since everyone’s feet are different, there’s no problem with that.
I’m guessing, just guessing, that what makes any brand popular is that it’s cheap to produce. I don’t know if it’s right or not, please correct me.
It can also be said that the price of the latest outer shoes has been accepted by the market. When they are so expensive, they can still sell well. At this time, it is not surprising that other brands follow suit…
There was a developer at the bottom of the socks and shoe factory who passed by and was caught and tortured by me. The curvilinear body is my own idea
1. Adidas and Nike’s knit, frankly, is there any difference?
In terms of appearance, functionality and quality standards, there is actually no difference. After all, they are competitors, and both parties have very high requirements on their own in knitting . However, there are still differences in its technology, each with its own material, color, and style, which can be distinguished if you look carefully.
2. There should be no factory limit, right?
The basis of knitting is the knitting of socks. At the beginning, the research and development of knit by Adidas and Nike started from the sock factory , but the technology required for knitting is much more difficult than that of socks, so there will be restrictions on machines, equipment and manpower.
So, the reason for the limited number of rainbow knits is this
The main reason for the limitation of output is the cost of equipment, which can only be increased. The cost of increasing the factory is too high.
It may also be that the more factories there are, the greater the possibility of technology outflow.
3. Now the cost should be very low, flyknit is close to 7~8 years
The cost of knitting uppers is affected by the complexity of the uppers. The more complex the uppers, patterns or colors, the lower the output. The automated mechanical time cost is basically difficult to reduce. .
It will be lower and lower, but the basic cost will not drop.
4. Is knitting technology automated, so there will be fewer and fewer workers?
Knitting’s shoes have always been automated, more and more automated, and gradually changed to computer automation, and now it is indeed gradually reducing the number of personnel. Specifically, it is unclear why.
Maybe five years from now, there will be no need for workers at all.
5. If it is a patent, then why does Putian’s knit look like the real thing? Is the technology flowed out or developed by yourself?
A patent does not mean that others cannot imitate it, it means that if it is imitated, it needs to be punished by law. During the patent application process, the technology must be disclosed, but the details are reserved. Putian can copy the image, which is a matter of course.
But copying the image does not mean that it is done well , there is still a difference.
6.Is knit still the mainstream, in 1-2 years?
I don’t know about this. The marketing department and the factory department are separate, but if the market responds well, it is possible to continue.
Thanks for her answer!
Easter eggs
In fact, the real first-generation sock shoes were available in 1985.
Nike Sock Racer (1985), Nike really went faster than others, a lot, a lot.
I am a fan of sock shoes. Nike re-enacted the Sock Racer a few years ago. I also bought it, and it was only 400 RMB.
Last but not least, “Should I wear socks with these shoes?”
Let other shoe friends answer it in the comment area~
