The newest mobile advancements are thus essential for all sorts and sizes of enterprises. Companies that have a mobile presence, such as an app or mobile site, should take note.
Even if you manage a pizza shop or work for a mobile app development company, you need to stay on top of the latest mobile trends.
Even if you don’t own a smartphone, the advice in this statement may be useful to you. That’s because, if you haven’t already, you should think about developing a mobile app.
Identifying what is factual and what is just the latest craze or fake news has never been more difficult. As a result, I made the decision to start this blog.
1. The popularity of Android Instant Apps is rising.
If you’re involved in the android app development services industry or you already have an app in the Google Play Store, you’ve probably heard about Android Instant Apps.
They’re referred to as “native apps” since they don’t need installation and may be utilised immediately.
This technology is currently available to all developers. As a result, this kind of programming is accessible to all Android users, regardless of their degree of expertise.
For both developers and customers alike, Android’s instant apps are a game-changer. It used to be necessary for a user to download and install an app before being able to test it.
Most modern Android cell phones can use this. Android 5.0 to 8.0 (API levels 21 to 26) devices may utilise it.
In order to draw in new clients, your Instant App must run smoothly. Customers are less inclined to install a product if they have a negative encounter with it.
As a consequence of the advancement of this new technology, a number of new concerns have arisen. Do you think Apple will add a feature like this to their app store if this trend continues?
This feature is only accessible on Android devices at this time. Over the course of the next year, though, I’m eager to see how this plays out. Keep a lookout for more information.
2. Artificial Intelligence on the go
Robots will take over the earth by 2022. That is obviously a joke.
Even though we haven’t yet reached the point of artificial intelligence, we’re seeing significant advancements in the field, especially on smartphones.
Artificial intelligence (AI) programmes that you may have heard of include the following:
● Siri
● Cortana
● Alexa
● Google Assistant
Normal smartphone apps already make use of voice recognition and AI to enhance the overall user experience. Voice recognition makes hands-free operation more convenient. AI also plays a role in the usability of mobile apps in a number of ways.
With voice recognition, AI can fill in the gaps left by inadequate translation. Using the voice of the user may help developers and marketers better understand their target demographic.
Because of this, you will be able to better target customers and raise revenue via relevant advertising.
3. Geofencing and other location-based services
It is necessary to disclose your location before using certain programmes. If you’re using an Uber or Lyft, for example, you can’t get a driver until your location is determined.
Location-based services are seeing a resurgence in popularity. There are firms that ask for your location even if they don’t need it.
It’s being used as part of their marketing strategy. 70% of apps share user information with third-party suppliers.
You can better target customers by knowing where they are located. Geofencing, for example, is used by businesses to promote sales.
Whenever a user enters a geofenced area while using an app, the app will send them an advertisement through their phone’s push notification system with a promotional offer.
We can probably anticipate an increase in the adoption of this marketing strategy in 2022.
4. Mobile Applications for Small Companies
Apps may be used by everyone, not only enterprises. Everyone needs a mobile app for their organisation, regardless of their industry. It doesn’t matter how big or little your company is.
There has been a noticeable shift in the attitude of small business owners about this development. Nearly half of all small business owners want to develop a mobile app in the near future.
As many as half of small businesses are considering developing an app to increase sales. Growth may also be spurred by a company’s ambition to better serve its customers and to stay on top of the competition.
Regardless of the reason, small business apps are becoming more popular. Get in touch with Mobcoder a mobile app development company for android app development services .
