You have heard about the importance of the marketing funnel to your business in general, but how does that affect you as a rental manager? You might be managing an apartment complex or other type of property, but it is still vital to follow the steps on this Marketing funnel for Rental Managers and to understand how each step affects what you do as part of your job. 

Here you will get to break down those steps so you can better understand your role in this vital process!

Understanding the Basics

For most real estate agents, prospects begin as leads. A lead is a person who has expressed some interest in your service, typically by either visiting your website or by filling out a form requesting more information about a property or service. You can think of leads as people who have just become aware of your agency. They are not ready to hire you yet but they could be with some nurturing!  To nurture a lead, create an individualized marketing campaign that targets their specific needs and interests. This will help them see how you can solve their problems and give them a reason to move forward with hiring you. To do so effectively, you need to understand where they are in their buying process and what stage of awareness they are at within that process.

Preparing Your Property

There is a lot of truth in the old saying garbage in, garbage out. The better your rental property looks on a listing, the more interested prospects you will attract. You can complete with professional photos and clear descriptions of its amenities. This will lead to more showing appointments and higher conversion rates as well.  Remember that it doesn’t have to be perfect; just make sure it shows well.  As long as there are no obvious safety hazards or major issues, most prospective tenants won’t even notice small details like scuffed walls or scratched floors. In fact, they might even appreciate these quirks! If you do need to make repairs before putting your unit up for rent, though, try to get them done as quickly as possible so you can maximize exposure time.

Converting Traffic into Leads

Once you have started attracting traffic to your site, you will want to make sure those people are being turned into leads. To get leads, you will need to use SEO, SEM, and other marketing techniques. Once you have a lead they will move through a sales funnel: Awareness > Interest > Desire > Action > Repeat/Referrals.  Your job is to capture their attention, nurture them through awareness and interest stages of their journey, then close them at action stage with a phone call or email. The most important part of converting leads is establishing trust early on so they don’t feel like they are being sold something by someone who doesn’t care about them as an individual. If you can do that well, then closing becomes much easier. You can read more about how to close deals and take help in the same!

Qualifying Prospects

Before you start working with a lead, you want to make sure he or she is qualified. That means that your prospect needs to have what it takes to become a good client. In other words, money and time! For example, if they say they want to buy a $200,000 house but only have $10,000 in savings, then you might consider closing their file because chances are slim that person will ever be able to buy something at that price point.  On top of having enough money, prospects should also have some time to dedicate to buying a home. Otherwise, there’s no way they can go through an entire home-buying process. If someone says they want to buy right now but has four kids and works 12 hours per day, don’t work with them unless you know how much free time they actually have.

Closing Qualified Deals

Sales professionals have a tried-and-true acronym that helps them keep track of sales deals. It stands for awareness, interest, desire and action. When it comes to turning leads into closed sales, it is important that you don’t drop anyone off at any point in the Leasing CRM. From lead generation to qualification, there are different steps in a typical marketing funnel that people need to progress through before they become clients or customers. For example, if someone fills out a contact form on your website, he has entered your awareness stage. You then need to nurture him by following up with an email or phone call so that he moves from awareness to interest. After he expresses interest in what you offer, it is time to move him toward desiring more information about what you do.