As we all know, it is important to know and understand the consumer tastes, preferences, and likes to survive in any business sector and build a successful business. The same is the case with the bakery business as well.
In this blog, we will try to understand what consumers are looking for while they shop bakery items from bakeshops or bakery online.
- Affordability
While consumers are struggling as the economy falters, they seek ways to reward themselves by spending more on ‘indulgent’ meals. However, they do not wish to compromise on quality or cut corners. That’s why, even if they’re watching their pennies, buyers still opt for high-quality items that offer several health promises like “immunity” while they shop bakery from bakeshops or bakeries online.
- Makes a connection feel
The bakery market has always been driven by a feeling of nostalgia. People were rediscovering their childhood tastes and memories and are trying to gift themselves their well-deserved comfort food to share with family and friends after their busy days at work. Besides, taste evokes a connection feeling while with friends and family.
- Feeling of fulfillment
As we know, having a tasty food or snack can create a feeling of fulfillment in people. They can act as comfort foods and may trigger a feeling of stress relief. It can also release more dopamine, a kind of neurotransmitter that increases the feeling of pleasure and fulfillment in humans.
- Feel no guilt
One of the major factors that drives people’s purchasing decisions when it comes to buying bakery products is the need to feel no guilt. When more and more consumers around the world are paying more attention to taking care of their overall health and their eating habits, they still don’t wish to lose the happy and joyful moments they get while eating what they love. So, in short, consumers are constantly searching to shop bakery food items and snacks that are very tasty while being healthy as well.
- Helps enjoy little moments
The food and bakery business is an indulgent-driven sector. So, one of the most important things is to create a happy and pleasant eating moment for people when they have a snack alone or as they share it with their loved ones. And to create a feeling of more satisfaction and happiness, taste and texture matter most when you shop bakery from bakeries or bake shops online.
As we have read the driving factors behind the purchase of bakery snacks and items, let’s see what bakeshops should do to make the snacking experience of customers more pleasant and enjoyable:
- Have a good presence on social media and offline. Promote it everywhere and make the most out of the promotions so that everyone gets to know about what you have at your bakeshop.
- While dealing with your customers, ensure that you take care of their needs whether you deal with them in person or through chat-bots or phones. Customer service is very important for every business. Hence, ensure that you leave your customers happy and satisfied.
- Add more diverse and tasty options to your menu. People love trying out new dishes. So, this can be an added advantage.
- Add more healthy options to your bakery menu. Since people are becoming more health-conscious these days, having a good number of healthy options can attract more customers.
- Strengthening the aroma of the products is one main thing that can prompt customers to buy more when they are making in-store purchases.
- While selling products, ensure that what you sell is fresh and is of high quality.
- Take care of the delivery service and ensure that the delivery happens on time in case of home-delivery services. Good packaging is important during takeaways and home deliveries so that the cakes and other products are not spoilt.
- Always be willing to take and accept customer feedback to know what they think of your bakeshop.
