A home’s renovation before selling it can often lead to significant risks, such as the need for costly repairs or the home not selling. However, there are vital factors to consider before investing in decorative renovations that will give your home a fresh feel and greater appeal.
Choosing well-fitting fixtures and stylish kitchenware, proper cleaning of walls, ceiling fans, and windows, and updating appliances are all steps you should take to create your desired look.
A newly renovated home can sell over the average market because it appeals to prospective buyers. It is crucial to consider the nature of the renovation before correctly gauging the changes that have been made and checking for adequate insurance.
While no one wants to see a home with a dirty or neglected appearance, it is sometimes unavoidable. It would help if you determined what limits you should place on renovations to achieve an appealing appearance.
For example, painting over severely chipped paint can be damaging, and updating appliances without giving them a thorough cleaning can be detrimental to their longevity. For you to sell the renovated home the quickest way possible, the following marketing key points can play an integral role in the process:
1. Take High-quality Photos
You should take high-quality photos because a great image can influence a potential customer to buy a house. You should evaluate your property and decide the best place to take the photos. The photos should be bright, show off your house in its best light, and give a realistic view of the property.
If possible, it is better to hire an expert photographer who can ensure an accurate representation of your home’s interior and exterior. With this, you can be sure of the quality of the photos and how effectively they will sell your house.
When focusing primarily on the house’s interiors, the photos should be taken in natural lighting. How the renovated home will be portrayed will depend on the angle of the photograph? From its description to the presence of a flash, a good photographer should tell you whether to use one or not.
2. Create a Before-after Video or Photo Montage (If Possible)
Letting the client know how the property was before the renovations can create some moments of enticement. You can achieve this by creating before-after videos or photo montages, which should showcase the difference in the house’s appearance. It would help if you had high-quality photographs to illustrate different aspects of your home, such as how your kitchen looked before you started renovating it and how it looks after it’s been updated.
This is also a good way for potential buyers to envision what their life would be like in a particular property and will help them determine whether they are willing to take on the purchase.
The whole house can be photographed first in the before state. And then a close-up of individual rooms in the after state. Therefore, you must consider the angle of the shot; for example, looking in the window of a particular room can create an inviting feeling.
3. Mail Coming Soon and Open House Postcards
In order to increase your property’s chances of being seen by potential buyers, you should use direct mail postcards. Also, early mail allows potential buyers to check out the house in advance.
Also, get an open house mailing card, which shows the open for you to see your house and advertise it. This can be a good way of letting prospective clients know that you are involved and interested in selling your house.
4. Post Your Listing on Social Media
The influence social media platforms can play in the sale of a home has been proven. Social media can help you determine what sort of people are interested in buying and can give you an edge over other sellers.
Therefore, post your listing on social media, where potential buyers can see your property and see whether or not they are interested in purchasing it. Pay for the advertisement to be promoted by social media algorithm to ensure your post gets the best viewership.
A promoted advertisement on social media will have a better chance of getting to the top search results. Therefore, setting up an account for your listing on various social media sites, such as Facebook and LinkedIn, as well as individual accounts for Twitter, Instagram, and Pinterest, are crucial to promotions.
Take advantage of different metrics of a campaign evaluation. It is crucial to have your product on the social media platforms that are worth the most. Therefore, you must use the free program of professional marketers to find out which social media sites offer a better chance for success with a home listing.
5. Send an Email to Your Sphere of Influence
Marketing through an email list can be a great way to have your home reach a large number of people. Send an email to your sphere of influence and ask them to spread the word about it.
Also, email a couple of friends and colleagues who may be interested in purchasing real estate and let them know that you are selling your house, and share some photos of it.
You can send this email on the weekend when they’re not busy at work and have time to spare. There is an opportunity to get some referrals through your sphere of influence. As mentioned earlier, this can greatly benefit you since you’re already familiar with them.
A productive engagement strategy can help you acquire referrals from your sphere of influence. It would be best if you contacted your friends to inform them of the renovated home’s availability for purchase.
In the conversation, remember to attach clear photos and videos of the property; this will help them visualize the property and determine whether they want to buy it. A valuable point to bring up with your friends is the potential home value; however, do this tactfully.
Final Remarks
When marketing a home for sale, you should consider how long the listing will be on the market, how promoted it will be and how informative it is. The marketing strategy that works best can differ from one home to another depending on its type, location, number of bedrooms and bathrooms, etc.
Therefore, the first step for selling your house is getting an evaluation of your property. This will help you determine which listings are worth promoting and which areas need more work before you place your house on the market. Ultimately, the main goal should be to have your home sold promptly and smoothly.
