Salesforce Commerce Cloud Integrations open a new threshold for businesses to enhance their existing Commerce Cloud storefront by providing add-on functionalities like Payments, Social Giveaways, Extensive data analysis regarding products, etc.; Salesforce Commerce Cloud itself is capable of delivering a shopping experience to customers across multiple channels and platforms, but the integration makes the purchase and customer transition journeys seamless.
Salesforce Commerce Cloud acts as a one-stop out-of-the-box solution to eCommerce Storefront.
Amidst the availability of multiple integrations, businesses can feel confused about which integrations they should implement in their eCommerce storefront or just one integration that can do all the deeds.
Many questions can be answered only if one is aware of the various options available in the market. Let’s dive deep and explore the different integration tools we can add to our Salesforce Commerce Cloud storefront.
Types of integration available for Commerce Cloud
Since a business has different functionalities under a single roof, they have different tool requirements that can fulfill these functionalities. Let’s see the various options to determine which tool can satisfy the functionality.
Payments
The most crucial stage in a purchase journey is payment. Payment processing is a requirement that is not pre-built into Commerce Cloud, which is why we need to integrate software for that, so let us see what software we can implement.
1. PayPal
PayPal payment integration allows businesses to provide customers with express checking out features and pay through PayPal Credits and Easy Payments. It supports the usage of other PayPal features like IPN, PayPal One Touch, and In-Context Checkout.
2. Braintree
This is a third-party integration tool that is supported by PayPal for its financial processes and supporting its scalability. Braintree provides a stack architecture for digital payments rather than traditional payment gateways and merchant models. It even comprises fraud tools that can be customized as per needs.
3. Stripe
Stripe payments as a third-party tool for Salesforce Commerce Cloud can be worked out by integrating Stripe APIs and SFCC digital storefronts. It supports payments from 135+ countries which can help businesses expand their businesses globally. It comes up with synchronized card monitoring and updates, which helps faster customer checkouts, and it even uses ML techniques to protect against fraudulent activities.
4. Limepay
Limepay is an integration tool used to enhance the payment capabilities of SFCC Digital storefronts. It comes with BNPL, known as the Buy Now Pay Later scheme. Limepay brings this scheme to customers because of LimePay’s partnership with AfterPay, which helps businesses attract more customers to their storefronts. It is more of a brand-first payment solution which is why it lets brands have the power to customize and own customers’ data and plan out better solutions that will suit their customers.
Analytics
Analytics and data are something businesses are pretty severe about as it helps them to serve their customers in better ways and generate more profits. Below are some extensions which help in that :
1. Content Square
Salesforce Commerce Cloud integrated with Content Square provides businesses insights about how every customer responds to the content and functionalities published by them over websites and applications. The insights will help businesses understand their customer’s requirements and provide personalized storefronts.
2. Blue Triangle
Blue Triangle allows businesses to get a centralized graphical visual of everything from web performances to the results of their marketing campaigns. It will enable businesses to customize and optimize their storefronts based on their customers’ behavior and actions.
3. Dynamic Action
Dynamic Action is another Analytics extension product by Salesforce, which comprises defined analytics solutions built up by considering around 600 proprietary retail-specific algorithms to mark the points in the business process where the companies might face losses. Dynamic Action extension helps businesses identify lost revenue and profit opportunities allowing businesses to find opportunities to leverage and increase their business profits.
4. Botify
Botify is another Salesforce product as an extension tool that helps businesses find their missed potential customers and work with them more closely to increase their turnovers. Botify comprises Botify Analytics which draws out data from all stages of the search process and is processed by Botify Intelligence for businesses to dive in and see the points where they lose prospects and rectify those points in their process.
Content Management Integrations
Businesses need to manage content that will help them engage better with their customers; this is where the role of content management integration systems walks in. There are various tools for content management; let us look into them.
1. Shogun
It is a no-code drag-and-drop tool that allows SCC retailers to build custom web pages for their websites seamlessly. Shogun can easily integrate with the Salesforce Commerce Cloud by creating an account over Shogun with their support team’s assistance. After receiving the required API Keys, users can access the tool.
2. Algolia
This integration tool used in Salesforce Commerce Cloud helps personalize search and discovery experiences of various digital channels businesses own. It acts as a search-as-a-service platform and helps commerce teams increase productivity by providing additions like a visual merchandising tool, user-friendly dashboard, and advanced search analytics.
3. Live Story
Live Story is a third-party extension tool for Salesforce Commerce Cloud, which allows businesses to make their categorized content live and shoppable. That means digital layouts and content galleries can be created using this tool, and more personalization and activity to custom landing pages using animations, video carousels, and many more.
4. Magnolia
Magnolia helps businesses to create engaging content for their digital storefronts with the help of Salesforce Commerce Cloud APIs and SFCC Storefronts. It is a digital experience software company that connects business storefronts with Magnolia instances with REST API and allows companies to experience the magic held by Magnolia’s tools. One can even use their own React, Vue, Angular PWA, or frontend delivery stack in concert with Salesforce Commerce Cloud APIs and Magnolia content APIs.
Marketing and Email Marketing Integrations
Market performance is another factor businesses focus on for their success; these marketing extensions will help in the tedious job.
1. Digioh
Shopping cart abandonment is an issue that affects eCommerce businesses a lot. It might happen due to complex checkout UI or lengthy account creation process. Still, the issue can be addressed with Digioh as it delivers personalized UI components like web forms and widgets, which will consume less time for customers, thus decreasing cart abandonment due to poor interface. Another way it addresses shopping cart abandonment is automated email campaigns, personalized according to users, using one-time coupons, checkout offers, and many more.
2. Curalate
This extension utilizes the current hype of the visual media shopping experience to generate more business purchase results. It allows brands to convert their visual content, like images and videos, into a shopping experience by allowing users to purchase through social platforms. With the help of this integration tool, businesses can connect every visual content on their social platforms to their products which customers can purchase.
3. 8Select
This integration tool helps businesses cross-sell various products efficiently and effectively with the help of dynamic product sets. With Salesforce Commerce Cloud and 8Select’s integration, users are provided with features like managers for the product set, performance, and widgets. Along with this, users even get an integrated dashboard that serves personalized recommendations for the business.
4. Back In Stock
Back in Stock is a cartridge by OSF Digital which is self-contained and compatible with SFRA. This integration tool allows customers to set notifications and alerts for items unavailable in the storefront. Back in Stock allows businesses to manage inventories even when shoppers scroll through their eCommerce Store.
5. BamBuser
Bambuser is an integration tool for Salesforce Commerce Cloud that allows businesses and merchants to implement Live Video Shopping over their shopping channels. It even supports content creation and shows products based on the data received from the channels.
6. DotDigital
Dot Digital is more of a cloud than an integration tool articulated by the company that developed it. It is known as an engagement cloud for the Salesforce Commerce Cloud. Considering how meaningful engagement is for the growth of businesses, this tool was designed to help businesses engage with customers at all touchpoints. And create a respective personalized omnichannel journey for customers across platforms through email, SMS, social media, app push, and many more.
Product and Order Management
1. aCommerce
aCommerce acts as an order management third-party integration tool for Salesforce Commerce Cloud digital storefronts. It provides features like Order Creation from Commerce Cloud to eCommerce OMS, Stock Allocation to Commerce Cloud, and Currency Conversion. aCommerce allows businesses and merchants to connect their SFCC storefronts to aCommerce Public API with the help of aCommerce Connect.
2. CloudSense
Cloudsense is a third-party integration tool helping businesses serve their customers over subscription-based industries. Cloud sense helps to amplify omnichannel subscription experiences for customers, and it gives a centralized data format regarding all the customer and commercial data over Salesforce.
3. Fusion Factory
Fusion Factory is a company that developed by Comestri.
Comestri helps businesses integrate their data end-to-end with back-end systems across the supply chain and supports seamless and automatic connectivity through the help of ERP/POS, CMS, and more. It ensures data connectivity and consistency through Catalogue Production and Supplier applications.
Conclusion
Even though Salesforce Commerce Cloud is quite a good tool, integrating them with third-party applications will help businesses address many issues quickly, like faster payments and global outreach. Being a Certified Salesforce B2C Commerce Cloud Partner, Cyntexa is proud to have a team of certified Salesforce developers who can assist businesses in the development as well as integration of third-party tools straight away. Along with these, we also provide Salesforce LinkCartridge services to help businesses design custom Salesforce Commerce LinkCartridges. So reach out to us, get your eCommerce storefront equipped with integration tools, and ride the wave to seamless functioning and success.
