Social media has changed the game when it comes to businesses’ marketing strategies, and with the daily increase in social media usage, it’s more important than ever to make sure your business stays relevant. Social media management provides businesses with a way to connect with clients, get feedback on products, and interact with customers in ways that weren’t possible just a few years ago.
Social media has become the most important marketing channel available to businesses today, and if you don’t have social media accounts and aren’t paying attention to them, you’re missing out on reaching new customers and improving customer relationships that are already in place.
Here are some reasons why every business needs to take advantage of social media.
Builds Brand Recognition and Awareness
Whether you’re a large brand with an established following or a startup hoping to attract new customers, social media marketing is an essential part of your business. Fortunately, these networks are relatively inexpensive—but only if you know how to do it well. Reach out to potential customers and nurture relationships with them by offering helpful information, such as tips and advice on using products or services related to your business.
Builds Conversation Around Your Brand
We live in a world where word-of-mouth recommendations and referrals are just as important as other marketing channels like SEO or paid ads. And social media makes it easier than ever for your business’s customers to talk about you – whether they’re praising your service, sharing that your product changed their life, or just discussing how cool you are. As a result, social media is a great way for your business to generate conversations around its brand and reputation.
Helps to Understand Your Target Customers’ Interests
Google, Bing, and Yahoo! all use social media sites like Facebook and Twitter as validation that your business is legit. Because of that, their algorithms will place you higher in search results for more searches, meaning more traffic and sales for your business. The same holds for other social networks as well—just be sure you’re building a solid presence on each one (Google+, YouTube, LinkedIn, Instagram, Pinterest) before dropping most of your marketing budget into just one or two.
Help to Tell Your Brand’s Story
One of a business’s main goals is to communicate with its customers. Social media offers businesses an opportunity to engage with consumers and facilitate their interactions. Connecting with current and prospective customers on social media also gives businesses an avenue for showcasing their products and services. Because social media allows people from all over the world—and in many different industries—to easily access information, a company’s followers could quickly become its customers if it handles its account properly.
Collects Data About Your Audience
Using social media is a great way to not only market your products and services, but also to connect with your customers. Through social media, you’re able to track exactly who your customers are, what they like about your brand, what they don’t like about it, and how you can tailor future campaigns accordingly.
Builds Customer Loyalty
Just as you’re using social media to get more leads, so are your competitors. Customers are becoming savvy at identifying which businesses understand them and can serve their needs best, and they’re rewarding those companies with repeat business. The best way to get customers through your door is to give them a reason to stay. By creating a loyal customer base, you not only make it easier for current customers to do business with you, you also attract new customers simply by word-of-mouth. By having a constant dialogue with customers through social media, you increase customer loyalty.
Helps Identify Potential Business Partners
Finding and recruiting new partners, team members, and vendors is one of many areas in which social media can be useful. Find new people through Twitter chats, message boards, and LinkedIn groups. Then reach out to potential collaborators via email or phone. Getting in touch with possible partners helps you build relationships that may lead to deals down the road. It also reduces your reliance on using other contacts (such as acquaintances) who might not have your best interests at heart.
Grow Your Brand Through Social Media
With the proper social media marketing strategy, you can boost your sales tenfold. If you want to learn how to make money on an online business or looking for content promotion platforms, then I highly recommend spending time on, eStartWeb. They have guides on several topics such as a guide for affiliate marketing and a guide to building a business website.
Contact them today.
About the Author
The author, Dan Bravo, is an experienced social media consultant who has worked with the biggest brands in the MENA region. In his free time, he writes articles and guides on the ways businesses can improve their marketing strategies and start their online businesses.
