An explainer video is a promotional video that can introduce a brand innovatively to buyers. Explainer videos explain functional aspects of a business. Moreover, it also illustrates a product or service that the company offers. Since these are promotional videos, they should be eye-catching and precise. Ideally, promotional videos should be around 2 to 3 minutes in duration.
So, how can the promotional videos benefit your company? Small businesses cannot afford heavy marketing activities like esteemed companies. Therefore, they have to rely on something cost-effective but exciting at the same time. From this aspect, the promotional video could be a perfect marketing tool.
A promotional video boosts your business marketing campaign. You need to find a professional video production Sydney for creating unique promotional videos. Know more benefits of explainer videos in the following section.
High Conversion Rate
You can add an explainer video to your website if you sell certain products or services. It will motivate website visitors to try out your products or services. Moreover, an explainer video is particularly helpful when launching a product or service featuring a whole new concept.
People stay sceptical when it comes to trying out something new. The reason is that they do not know how the product or service can benefit them. This is where explainer videos can prove to be fruitful. They explain your product or service neatly and increase the sales conversion rate.
Enhance Brand Exposure
For promoting your business as a brand, you can use these interesting promotional videos. People love watching videos more than reading texts. They will not look at your video if they do not find it interesting. For effective brand marketing and promotional activities, explainer videos are truly unmatched. You can upload the videos on YouTube and get YouTube views to promote your brand.
Explain What You Do
Start-ups come with innovative concepts, but they fail to make people understand their concepts. As people do not understand the concepts behind the products or services, start-ups suffer from losses. An explainer video is a boon for a start-up from this aspect.
You can neatly explain your products or services to people. Let the world know how your products are unique and beneficial for buyers. The more people talk about your products, the better opportunity you have to enhance your sales and profitability.
Promote an Event
Different businesses organize an event to share ideas or discuss new concepts. The events also set a platform where buyers and sellers can interact. Event promotion is an indirect business promotional strategy.
For event promotions, using an explainer video is an excellent idea. It explains an event’s purposes and motivates people to attend it. However, you need to find a good video production Sydney service for the effective production of explainer videos. CTS Seamless AV is the place where you will find professional video production services.
