A few months back, I spoke with a YouTube creator who was just getting started with his blog…after more than five years as a creator and 50,000 subscribers! It struck me as a great opportunity squandered. The author didn’t have an email list or a community outside of YouTube, and he was battling to keep subscribers returning to his videos. Fast forward to last week, and the creator had turned their new blog into a source of income, earning over $3,000 a month on top of his YouTube earnings. Each video’s average number of views has nearly doubled, and he now has nearly 100,000 subscribers! Even this success story, which combines using a blog and different ways to use YouTube video promotion services.
Why is it necessary for every YouTube channel to have a blog?
When I first launched my YouTube video promotion in 2015, it was purely for the purpose of hosting video summaries of my blog pieces. The plan was for me to develop two-minute summary to embed on blogs, giving viewers a different media format and encouraging them to stay on the page longer, which is a key indicator of quality for Google SEO. The videos served their purpose on the blog, but they had little effect on the YouTube channel. Of course, I didn’t care about the channel, so the fact that I only had 22 subscribers at the end of 2017 didn’t bother me. That’s when I started combining YouTube and my blogs, exploiting the strengths of each for mutual advantage.
How to Integrate Your YouTube Channel with a Blog
We’ll go over five different ways to use a blog with YouTube video promotion. Keep a key aim in mind while you read through each and explore other ideas: how can you use each resource to improve the other? This is the essential point. It’s not about utilising one site simply to promote the other, as I discovered, but about using your blog to build your YouTube channel and your channel to grow your blog. Although sidebar items do not generate a flood of hits, they do appear on every page and will get you subscribers. You can use the button in other locations as well, and it’s a simple way to let folks know you’re on YouTube.
How to Use Social Media to Promote a YouTube Channel
While social media can be a valuable source of traffic for YouTube video promotion, managing several channels and keeping up with all of your engagement requirements can be difficult. To that, I would add that you don’t have to be active on every social networking platform. In fact, if you try to be on too many, you can be squandering your time. The shotgun approach to social media is one of the most common blunders made by bloggers and YouTube artists. They submit a link to their new videos on six different sites and wonder why they never get any social traffic.
How to Promote a YouTube Channel on Facebook
Facebook is the social media powerhouse, and it’s nearly a requirement for anyone running an internet business. Your target demographic might be discovered on the social network, which has over two billion users worldwide. I say ALMOST necessary since any of the other platforms might support a large community. Even SnapChat, despite its small platform, has over 250 million users. The moral of the story is to use whatever platform you prefer and believe will allow you to reach out to the most people efficiently and effectively. For many people, Facebook is still a part of that mantra. Because the majority of individuals have a Facebook account, learning how to use it is easier than learning how to use another site.
How to Promote a YouTube Channel on Twitter
With ‘only’ 355 million users, Twitter may not have the same reach as Facebook, but it’s a reasonably simple medium to YouTube video promotion. Understand that a tweet has a significantly shorter lifespan than a Facebook post, and this will inform your strategy. For example, Facebook followers may view your post for days after it is published, and Pinterest pins might be seen for years. In comparison, a tweet is projected to be buried in a user’s feed within eight minutes of being posted. You should vary your tweets to avoid bothering users with the same message. You can include video quotes, fascinating facts or visuals, and a list.
How to Promote a YouTube Channel on Pinterest
When compared to the other social media networks, Pinterest is a unique creature. In fact, it’s more of a search engine than a social media platform. When it comes to YouTube video promotion, there are certain benefits as well as drawbacks. Your shared video or pin doesn’t expire as rapidly as it does on Facebook or Twitter because it’s a search engine. You can gain traffic from a pin that starts showing up well for a search phrase for years after it’s been posted. On the flipside, unlike other social media platforms, it might be tough to create a community on Pinterest. Every pin on Pinterest is for itself.
How to Promote a YouTube Channel on Instagram
With over 100 million users, Instagram is swiftly becoming a social media powerhouse. Because it is owned by Facebook, you should expect to see all of the same linking and reach issues here. In fact, Instagram doesn’t allow links in individual posts until you reach 10,000 followers, so it’s all about cultivating a fan base.
Instagram, unlike Facebook, is primarily a visual site. This implies, similar to Pinterest, you’ll need to devote more time to developing images that will attract clicks and follows. Images should be in a square format to avoid cropping and to avoid the need for text.
