Did you know that the most watched YouTube video ever is “Despacito” by Luis Fonsi featuring Daddy Yankee? So far, it has received 5 billion views. It makes sense that a music video would be at the top of the list given that official music videos are among the most popular online videos. However, how can you promote music on YouTube if you are a musician? What makes you distinct from the crowd? We provide you with a selection of tactics you can employ.
Tap into a Different Audience
You won’t have a strong enough subscriber base or fan base if you’re just getting started. You must create one, and the best strategy is to publish cover tunes. Choose a popular song that speaks to you as a musician, make a cover of it, and upload it to YouTube.
By doing so, you can reach a market for music that is already well-liked. Generally speaking, people don’t pay attention to new artists. However, if the same performer covers a song by their preferred band, they will pay attention.
By taking this course, Boyce Avenue rose to fame. The brilliant Manzano brothers initially posted covers of songs by well-known 90s bands and musicians, including Oasis, the Goo Goo Dolls, Avril Lavigne, and others. Here is the one and only “Wonderwall” by Oasis performed by Boyce Avenue.
The best part is that you pay nothing at all! You can promote music on YouTube for no cost and reach a wider audience than you might have otherwise believed possible.
Get the word out
Spread the word now that you’ve posted your first video on your channel. Making a social media plan would be the first step. To reach people, you must be present on all significant social media channels. Share your music video, talk about the newest events, and think of other ways to create entertaining material like blogs, competitions, and surveys.
Look for other YouTube channels that have a sizable following and post music that is comparable to yours. To have your tune added to their channels, get in touch with them. This will help people find your music, and if they enjoy what they hear, they may visit your channel.
Engage Your Audience
Fans adore it when you let them in on your journey. Think of creative ways to interact with your audience through your content. In addition to your music videos, your followers adore stuff that they can relate to deeply and that reveals more about you.
In between your tour dates, you can post brief interviews and talk about your experience. Not even being lavish is necessary. Simply record a simple video with your cell phone camera and upload it.
Today’s YouTube creators are developing creative strategies for interacting with their audience. A musician might publish a brand-new song, shout out their fans, and ask them to reply within the first hour. The benefit is receiving a response from the artist or maybe a modest payment from them.
Look out the fan interaction that cover artist Kurt Hugo Schneider created. He added the following sentence to his description when he posted his cover of Coldplay’s “A Sky Full of Stars” on YouTube:
The secret word is “star,” too. I’m currently waiting to board a plane to Shanghai in an airport. Until I have to board my plane, I will react to every remark I see with the code word!
His followers observed this and made insightful remarks, with one even referring to him as a “Super Star”!
Share teasers and making-of videos
Getting ready to release a new single or album? Tell your followers about your delight! Make sure to share a few entertaining and captivating clips from your recording session.
Create several different cuts of the most recent music video you have released or plan to release. These can be used to tease music videos that are being promoted on YouTube. People will receive a sneak preview of your next video, whether it’s a 15-second Instagram story or a 30-second Facebook post, and this will increase anticipation. To promote music videos, don’t forget to include the video link in the post description.
YouTube Marketing
Do you have a Google Ads Account? If not, invest in one and use YouTube advertising to market music videos. You have some great targeting choices on YouTube, so you can make the most of the financial allocation you made for this feature.
Google’s Promozle is your best option for promoting music videos. Only when a viewer decides to watch the advertisement do you have to pay. These advertising are opt-in by nature, therefore there are no time restrictions. Whatever you need to do, promote music videos or a one-minute teaser of your future song. There are two types of them:
In-stream TrueView Ads
Have you ever seen the YouTube videos’ skippable commercials that appear at the start or in the middle? These can be quite helpful for you because you only have to pay when someone watches your music video ad for at least 30 seconds. You might choose to sponsor other well-known music video channels.
Ads from TrueView Video Discovery
These can be found next to other music videos your potential audience may be viewing or in search results when they look up other musicians who are in your genre. You only get paid when someone views your music video and clicks the advertisement link.
Work Together With Other YouTubers
Traditional methods of music promotion are ineffective today. Big labels formerly had to limit their promotion of new music to radio or the media. But nowadays, independent YouTube content creators’ covers and mashups are where most music lovers are heading. And you must move in the same direction as your viewers!
Big labels are now working with YouTube creators to attract a bigger audience and capitalise on their popularity. This tactic has been quite effective, as these innovators are now significant industry influencers.
It’s best to think of a song from the film “Veere Di Wedding” as an illustration. The record company Zee Music worked with well-known YouTuber Lisa Mishra to produce a Reprise of the popular song “Tareefan.”
Employ Reddit
Since this is how videos spread like wildfire! Simply post the URL for your music videos here, and other users will vote on how useful they found it. Reddit is the source of the majority of online viral YouTube videos. It’s a great way to reach a new audience that you would otherwise be unable to reach through other social media platforms.
As we come to a close, it’s important to note that the T-series music label’s YouTube channel will soon have the biggest subscriber base ever. It presently has 67 million subscribers and is expanding quickly. You might want to look into that!
We sincerely hope that these pointers will be helpful to you as an aspiring artist as you market music videos on YouTube. We are eager to watch you become the next listenable YouTube music sensation!
