Preparing a right digital marketing strategy is always a challenge for any digital marketing
agency and at Adeeshi Solutions, we love to overcome that challenge. While working with
Mr. Sanyam Jain, one of the creative fashion designer and digital fashion illustrator in India,
we came across some of the aspects of any marketing strategy that makes it difficult yet
different from other industries.
Preparing a right digital marketing strategy is always a challenge for any digital marketing
agency and at Adeeshi Solutions, we love to overcome that challenge. While working with
Mr. Sanyam Jain, one of the creative fashion designer and digital fashion illustrator in India,
we came across some of the aspects of any marketing strategy that makes it difficult yet
different from other industries.
Why should we spend time on digital marketing strategy?
Few of our prospective clients ask us the similar questions:
Why do we need to design a new marketing strategy for every new client?
Why don’t we utilize the same digital marketing strategy with some tweaks here & there?
Well, for them here is the answer.
Your business is not like every other business enterprise and obviously every industry has its
own challenges. So, applying the same strategy for everyone won’t bring you enough growth
and success. And, at Adeeshi Solutions we believe in delivering results, not just adding a
number of clients to showcase somewhere. If we can’t deliver what we commit, there’s no
point in being into this creative business.
How do we plan a digital marketing strategy?
Our approach towards planning a right digital marketing strategy for your clothing business
line is very straightforward.
We gather our team of experts and ask them what value they can add to your business and
how. With their varied inputs, we align the relevant with your business goals. And, by the end
of this step we make ourselves clear whether we have understood our client’s business
goals or not. And, if we did not then what steps need to be taken firsthand to overcome this.
This step is very crucial for us, being a professional digital marketing agency in India. This
goal setting process helps our team to meet our stakeholder expectations. We believe this is
a must to have.
How many types of digital marketing strategies are there?
There are no such defined types of strategies. All you need to do is categorize the overall
marketing strategy into 3 main categories:
1. Short-term Digital Marketing Strategy
2. Medium-term Digital Marketing Strategy
3. Long-term Digital Marketing Strategy
Here, short-term marketing strategy should be able to achieve immediate goals. While
long-term marketing strategy holds a greater importance because this strategy needs to be
sustainable and also flexible enough to modify over the period of time.
As part of short-term digital marketing strategy & business goals, following are the activities
that can be done:
● PPC (Pay Per Click) Advertising
● Social Media Paid Ads
● Enhancing User Experience on Website
● Adding a Lead Generation Form
● Local Listing on Google/Bing Maps
● Integration of Google/Bing Analytics
● SSL Integration on Website
● Listing on some local business directories
As part of a long-term digital marketing strategy, it needs to be thought of carefully. Content
planning and content marketing services should always be considered as part of it. Because
without quality content, you can’t win the long-term sustainable growth rate in digital
marketing.
Digital Marketing may include the following:
● SEO Services
● Social Media Management
● PPC Advertising
● Social Media Paid Ads
● Video Marketing
● Content Marketing
● Blog Writing
● Local SEO/Business Listing
● Email Marketing
● Influencer Marketing
● Cross Promotion
● Corporate Branding
● Lead Funnel Generation
● Audio-Visual Promotional Marketing
among a few others..
Out of the above list, everything does not apply to everyone. For example if your target
audience is students, then you shouldn’t focus on email marketing; instead your focus should
be on Video Marketing and Social Media. For targeting B2B customers, social media isn’t a
great option as direct email marketing is. While for luxury, influencers and social media
marketing shall play a big role with Video & Content Marketing strategies.
It depends on your target audience. If you are a garments manufacturing company and
targeting B2B customers then direct email marketing with search engine optimization
services & content writing should be the way to start.
Can’t I follow all the digital marketing practices?
Here, some wonder and ask why can’t I focus on everything and build business from
everywhere?
Well, to answer such clients I would ask them why don’t you manufacture every style, color &
type of garment and sell it to everyone, making your business model to B2B+B2C?
No, you won’t do that. The same way, we shouldn’t do everything. Narrowing down our focus
areas helps us build a better and result oriented digital marketing strategy that actually
delivers.
Conclusion:
It’s time to conclude this article on digital marketing strategies with an endnote.
If you are really serious and eager to grow your business then hiring a professional digital
marketing company will be the right decision to make. Hiring professionals is not costly at all.
Because if without them you are making x amount then with their guidance and expertise,
you can make x*y by paying much less than y amount. Search for Adeeshi Solutions on
Google/Bing and we’re just an email away.
Keep Growing high!
