Although the E-commerce industry is booming rapidly, many E-commerce merchants struggle with escalating their conversion rates.

Generally, E-commerce business owners are focused on optimizing their cart and checkout pages. But users do not even reach there.

Being an E-commerce store owner, you check on your sales data. You notice that you are getting visitors to your store, but they are not adding things to carts.

Here the problem is with your product pages. The product page decides whether a customer will purchase a product or leave your store. Hence, it is highly important to optimize product pages to grow your sales.

You might be marketing your product well, generating traffic but it will not be going to do any good with poorly optimized product pages.

Check out the ways to optimize product pages to multiply your E-commerce sales.

10 Ways to Optimize Product Page for More Sales

 

  • Analyze Elements on Product Page

Spend some time on your product page and analyze elements that need to be worked on.

You want to provide an undivided shopping experience to your customers. To do that first you need to see what your customer gets when they are on your product page.

Below are the points to verify your product page with:

  • Quick loading of product page elements
  • Clear product page design to engage customers
  • Provide sufficient product information to make a buying decision
  • Use high-quality product photos
  • Attract customers and provide a good customer experience

If any of the above points are missing or not working correctly, you must set them right for a better user experience and decrease bounce rates.

 

  • Use Awe-Inspiring Product Photos

Product photos are the first impression of your products. Product photos either attract customers or detract them. Seeing product photos, customers decide whether they should continue or quit.

Use superior-quality product photos to show your product the right way. You can also use a consistent background for your product images to maintain uniformity.

When a customer buys online, they cannot touch, feel or give a try to your products. Hence, you should show your product from multiple angles to customers. You can even use a 360-degree view product GIF or product video to show products more accurately.

Product photos are the best part of your product pages. Seize visitors’ attention by using clear and top-quality product images.

 

  • Elaborate Product Content

Besides product images, a product page must provide high-quality content of the products. Content helps users to know the features and advantages of the product. Content is the driving force to let users buy your products.

Ideal product content must include:

  • Relevant Product title
  • Product Price
  • Detailed description
  • Features of the product
  • Benefits of the product
  • Information like brand name, size, fabric type, dimension
  • Instructions for care and maintenance

Keep the product description tone polite and engaging. Make sure the product description is small and sweet. Include proper structure, headings, and bullet points that make it easy for customers to understand. Inform customers about why they need this product and why they must opt for your product over others.

Also, optimize your product page content for the search engines to rank higher in SERPs and bring in more customers.

 

  • Optimize Product Page for Mobile

Undoubtedly mobile commerce or m-commerce is growing faster than E-commerce. According to the statistics by Simicart, m-commerce will hold 72.9% of the worldwide E-commerce share by 2021. If your product pages are not mobile responsive, you lose traffic, sales, and revenue.

Optimizing your site for mobile helps customers to buy at any time and anywhere. Mobile commerce facilitates faster transactions and increases the shopping experience of customers.

Optimizing your website for mobile is worthwhile. While it is more viable to have a mobile app for your eCommerce store. Mobile App provides even better user experience compared to websites.

 

  • Clear Call-To-Action (CTA)

Call to action on product pages is another feature that can boost E-commerce conversions. Make it a point that each product page of your E-commerce store contains a clear call to action.

You want customers to buy products. So you can use CTA buttons describing “Add to Cart”, “Add to Bag”, or “Buy Now”. Use a background color of the CTa button that makes it highly visible on the product page.

 

  • Include Reviews and Ratings

Oberlo states that 89% of customers look into the reviews section before making a buying decision. Hence, reviews are very important for the customer’s purchase journey.

Reviews and ratings help to build the trust of customers and trust can lead to more conversions. More conversion means more sales. Reviews help customers to make a purchase decision.

Customers prefer to look for reviews from other customers before they make a purchase. They check what previous buyers have to say about the product.

Hence, include reviews and testimonials of customers on the product page. Encourage customers to give feedback and comments on the product they buy from you.

Reviews also help you to know what customers are experiencing using your product. You have a better chance to improve your product quality.

 

  • Up-Selling and Cross-Selling Products

While you focus on selling a particular product, you must also promote other products.

Recommend customers to other similar products of your website on the product page. This helps to encourage more purchases and helps them easily find what they need.

Also, showcase products that are frequently bought together to help customers buy altogether. Say, for example, if a customer is looking through a mobile phone, suggest relevant products like a phone case or a screen protector.

Suggest items they have previously viewed. Upselling and cross-selling can improve conversions and sales of your E-commerce store.

 

  • Product Page Speed

Speed holds supreme importance while optimizing an E-commerce product page. Everyone is running short of time and they do not wait if the product page elements take time to load. This increases your bounce rates.

Make sure you make your product page as light as possible. Compared to content, images take time to load. Add WebP Images that are low in size without damaging the quality. WebP images increase the website’s performance and speed.

Test your website page loading speed using Google PageInsights. It provides the loading speed of your product page as well as the ways to improve it.

 

  • Display Return Policy

While shopping online customers cannot try products or see them. It may happen that after purchasing they want to return the product. Returns are the most annoying task for customers. They are afraid whether they will get their money back for the returned products.

Display a clear return policy of your E-commerce store on the product page. So that the customers are completely aware of the return procedure before they buy your product.

 

  • Include FAQs

It is common that customers have questions regarding your products. They can definitely reach you via live chat. But there are few common questions that arise to customers.

Add Frequently Asked Questions on the product page so that the customers can easily get the answers.

 

Preparing your Ecommerce Product Page

A lot of time needs to be invested to generate traffic and bring customers to your store. But if you do not optimize your product pages you will not boost conversions of your E-commerce store.

Focus on the ways mentioned above to increase the shopping experience of your customers and double up your sales.