The logo is considered one of the most important elements of corporate identity. It forms a recognizable brand image, makes it easier for customers to choose products, and plays an important role in communications.
The need to develop a logo is a fact that has not been discussed for a long time. But at the start of a business, many companies do not have the opportunity to order professional branding. After reviewing the prices for the services of branding agencies, many entrepreneurs begin to look for alternative options. And of course, find them online. So, today we will talk about how to make a logo yourself using the Turbologo generator.
Ways to make a logo for free
Freelancers
The first people we approached are freelancers. As a rule, freelancer sites have personal ratings. If a freelancer has recently registered on such a site or has mediocre work, then his rating is low, and clients are in no hurry to join him. There is a chance that such freelancers will take up work without paying for the so-called “plus” to their rating or for a positive review.
To publish such an ad, you need a mailbox and 10 minutes of time. And also, strong nerves and endurance, because immediately after the publication of such an announcement, local professional freelancers with a good rating and a strong portfolio will leave impartial comments.
Familiar
You can ask a familiar designer (let it be John) to make a logo for friendship. Naturally, John will be a very busy designer and will promise to set aside an hour during the week.
However, there is a risk that no matter how you remind John of his promise, you will not receive any logo from him. Unfortunately, such well-known designers can promise you to make a logo as a friend, and then choose between someone else’s, but money order, and your “friendly”, but free one. Often, such requests forever discourage designers from impersonating themselves, and they prefer not to tell new acquaintances about their profession. Perhaps you will have more luck. But our advice is: better give your John some gift and better before John does anything for you.
Draw yourself
Surprisingly, there are quite a few business owners who want to draw a logo themselves. They are ready to carry their sketches in notebooks, on napkins, in the form of scanned drawings of their children, in Paint, in Word and Excel. As a rule, such customers do not need a professional designer. They need someone who knows Photoshop. They don’t always understand what a huge difference there is between a professional designer and a student with a computer. Of course, in the end, you can achieve what you want with virtually no cost, but more often than not, in such situations, the result leaves much to be desired.
Online constructor Turbologo
You can try to make a logo yourself using one of the free online services. For example, Turbologo. In short: this is a logo maker. You select the type of company activity, and a set of pre-prepared images from your area is automatically displayed to you. As a result, you get a logo, the design of which will meet your requirements. The whole process will take no more than ten minutes.
How to choose a design
Font
One of the first steps in designing a logo is choosing a font. A good font is the key to success. It should be taken into account that consumers are used to seeing high-quality logo texts in the media. Don’t let your website or your company’s letterhead come across as cheap.
Color
When developing a logo, it is desirable to use colors that are associated with the theme of the site or with the type of activity of your company. For example, yellow is associated with a travel company that sells tours to Turkey, and blue is associated with an airline. However, you should not adhere to this rule too rigidly, in fact, all this is conditional. In some cases, the crazy color combination looks great and looks natural at the same time. When coloring a logo, you should rely on the ratio of colors to each other, and not on the colors themselves.
The form
Before choosing a logo shape, you should decide on the purpose of its design. It should be borne in mind that the shape of the logo is the first thing that catches the eye, which means that it largely determines the initial attitude of the consumer to the logo. It is better that the logo is small. The most common shapes are simple geometric shapes: square, circle, triangle and oval. It should be noted that the shape of modern logos is often formed on the basis of several geometric shapes. In addition, correct proportions are especially important when building a logo.
That’s all! We hope our tips will help you create the perfect logo. Good luck!
