Post Launch Process
If you think the production process needs more attention than anything else, more than enough attention should be given to the post-launch process. Here’s what you need to consider during the post-launch.
- Know Your Buyer Persona
- Prepare Your Presence
- Clear Goals and KPIs
- Beta Release
- Launch Platform
- Launch Time
- Post-launch Listening
- Feedback
Know Your Buyer Persona:
For market apps, you need to know your future users and get ready to meet their expectations. It’s not enough to just say you’re building an app for young people or targeting business teams. To get their attention, you need to understand how you can fit in with their daily routine.
- Can you solve a problem for them or simplify a recurring situation?
- Are you filling a gap in a particular niche of interest or improving on an existing solution?
If your product is designed to resonate with your audience, it should be easy to find the right place for it.
After validating your idea and product value, start creating the product. An average app can take at least three months to build, and there is no need to have a complete product right away. In understanding how to develop a mobile app, you need to consider so many things before after, and post process.
You should consider the technology stack and platform you’re using whether you want a native iOS or Android app, or you would like to pick cross-platform.
A good way to begin is by creating a roadmap and wireframe for your app. Hire mobile app developers and start building your application.
Prepare Your Presence:
You should start spreading the information about your future product and hit up some interest. While your development team is making your app. To increase your chances of success, you will need to set up a landing page and register your app’s domain with a hosting provider. You should also learn the basics of marketing the mobile app along with learning how to build mobile apps.
- This can be done before the launch date so that you have an easy way for people to find you and learn more about your app.
- A landing page is like a hub for news about the release, and it can serve as a way to get leads and subscribers after the launch.
- Your social media presence is also valuable for spreading awareness and reaching the buyer persona you created.
- You can use digital channels such as business pages to start advertising campaigns and create effective pop ads.
- Gather your audience on your profile so that you’ll already have a group of interested people when you are ready to promote the launch.
Clear Goals And KPIs:
When you identify your buyer persona and the market for your app, you’ll be able to see where its strengths lie. Based on that, you can decide what constitutes success. Is it necessary to have as many users as possible? Or are you more interested in specific target users? Are you going to include in-app purchases?
With metrics in mind, not only will it make it easier to determine if your launch is a success; but it can also help you conduct more productive usability testing and remove all the bumps before your app gets to the end-user.
Prototype Testing:
While learning how to develop a mobile app, you may think a prototype is not much important. That is not true. Don’t wait until the last minute to test your mobile app prototype. When your App prototype is ready, give it to your test audience for feedback. You can save a large amount of your budget that would be needed to fix something that’s already been created by testing out early on if the app does what it should. That feedback and changes can make new perspectives and user expectations that will help the app stand out.
Making Specific Plans:
When you’ve gathered all the information you need and tested your application, it’s time to set a launch date. You can tell both your audience and yourself when they can expect to see the finished product and it will help move you forward rather than wondering if everything is perfect.
At the same time, make an overall marketing plan that covers key messages, channels, and timelines for when those messages will go out.
Beta Release:
When you’re ready to release, create a contained release for a few testers to try out your final product in the “real world.” And as before, keep in mind that research should be specific and aim to check that everything works as expected. You can use these insights to get even closer to launch day.
Launch Platform:
When you decide to start publishing your mobile app, you need to choose where it will be available. For Android and iOS App stores, there are different rules and regulations that you must follow when publishing an application. It shouldn’t be rejected. Learn clearly how to develop a mobile app with all the details and prepare your app up to your needs.
This involves creating a description, screenshots, and other materials such as high-quality videos to showcase it. If you follow each store’s guidelines, your app should be published in just a few days.
The Most popular App store platforms are,
- Google play store
- Apple Apps Stores
- Amazon App Stores
- Windows apps store
If you develop a cross-platform application, then you can make your apps available at any store platform. More than other app stores, Obviously Google play store and Apple store are the primary platforms that can cover the majority of people around the world.
While submitting your apps to the store, there are some common mistakes that lead to rejection.
Read more about the best way to develop a mobile app
