One of the most useful ways to drive your business forward is to create a mobile app that reflects your brand image and makes it stand out. Thus, a successful mobile application goes beyond the simple implementation of powerful technologies, it also requires a thoughtful marketing approach.
But how do you hire a Dedicated mobile app developer who could have both: a deep knowledge of mobile technologies and a broad understanding of marketing strategies? Moreover, what steps could you take to make the most of this collaboration?
In this article, we explain how to hire the right mobile app developers to create the most reliable and engaging mobile apps and what rules to follow to make app development even more profitable.
The first and most important step for effective mobile app development is to carefully study the requirements of your business. This will help you better understand your product and understand which mobile app developers you really need.
Pay attention to the following points:
- Do you need an app to expand your current business or want to launch a new start-up company – a well-established business has its own brand image and your app should reflect it, while a newly established company should build its brand and app image from scratch;
- what business goals your future application should achieve and how it should do it – this will help you focus on the key features that you need to include in your application;
- Who is your target audience – by identifying your target audience, you will be able to better understand how to launch app marketing campaigns and how to develop your product after its release;
- what core features and technologies should mobile app developers build into your app – this determines the type of mobile app you need to build and the budget needed to develop the app.
Determination of the Optimal Developer Budget
Now that you have a brief description of the scope of your project, it’s time to research the market.
The mobile application development market offers a wide range of software development and IT staffing services. In order not to get confused in them and not find the best value for money, you should determine the size of your future development team and the interaction model for your project.
To do this, you can choose between hiring a dedicated team of mobile app developers working for an IT company, or looking for freelancers on dedicated sites.
When you hire dedicated mobile app developer from an IT company, you get a team of professionals ready to offer full cycle development services. This means that the team will take on the application development project from launch to release. Although, if you decide to improve your existing mobile application or strengthen your team by outsourcing some experts, IT companies also provide these services at affordable prices.
Choosing freelancers is a cheaper solution that is great for small and short-term projects. There are many highly specialised experts with freelance mobile app development experience. Although hiring freelancers for long-term projects or building complex products can increase the risks of a mobile app crashing. These projects often involve a high degree of organisation, which can be a challenge for freelancers, especially if you want to put together a team of experts who have never worked with each other before.
Check out Portfolio
Once you have determined the team size and interaction model, the next step is to compile a list of potential candidates. Check mobile developer websites and profiles and explore their portfolios.
The portfolio of work should be relevant. Once you find the applications that suit your solution, you need to:
- look at the specifics of the application being developed;
- download applications to your gadget and check whether they work without failures and whether they are popular among users.
Also, check the technology stack of the selected companies, what services they provide, and what features they can include in your product. For example, if you need to develop a mobile application for digital banking, the candidate company must have extensive experience with Banking-as-a-Platform services.
Ask for links
The next step is to compile a short list of selected companies. Review all the candidates you have selected and make a list of the top 5. It’s time to contact them.
Before your first call, make a list of questions you would like to clarify. These could be questions about the Tech-stack that IT companies can offer to build your application, a team of specialists with resumes and portfolios, communication tools and links.
References and testimonials from previous clients can give you valuable information about the working style and qualifications of the team at the selected IT companies. You can call former clients and ask for their feedback or look for reviews on specialised IT websites like UpWork, Clutch, Github, LinkedIn.
Mobile app development is usually a long process. This can take anywhere from a few months to a year, depending on the complexity of the project, the number of developers on your team, the features you want to include, and other factors. Thus, communication is one of the key elements that determine the successful development of mobile applications and favourable working conditions.
To have a strong professional relationship in your future mobile app development team, you need to choose a company that you feel comfortable working with. For this you can:
- conduct face-to-face interviews with each member of the team you hire for your team;
- if you have a remote mobile app development company, visit them to chat offline in real time;
- participate in the development process and ask questions to project managers and team members.
Managers of the company should be ready to explain in simple terms how the application development process is going on, and to resolve work issues in a polite and friendly manner.
Conclusion
Hiring the right mobile app developers is an important component of successful app creation. The wrong person or company can be costly for you Therefore, you need to prepare well before the first contact with potential application developers.
To do this, you can look at your future project, find mobile developers with the right technology stack, study the experience of developers and IT companies and the services they provide.
