Video has supplanted all other forms of content in recent years. Companies are constantly coming up with innovative ways to make their products stand out, including enticing product films.
Remember when products only had a tonne of photos back in the day, say, two years ago? Those times are the past.
Using videos to promote your brand and goods is an intelligent decision. Video is easily accessed by users and elicits strong reactions. Consider the number of times a heartwarming YouTube video or TV commercial has moved you to purchase a particular item.
According to a survey by Animoto, 73% of consumers say watching a video on a product increases their likelihood of buying it. Ninety-six percent of consumers find videos helpful when making purchases as very engaging material.
Advertising, social media, product pages, and email links may all be used in China product videos. They provide a chance to catch the interest of potential customers and offer them additional causes to believe in and select your product over competing ones.
Choose a format and approach for your product video
To get the most out of your recordings, you should consider a few things before calling them “action.”
1- What is the Goal of This Product Video? What is its goal?
What do you envision using the video you’re producing, and who will be watching it? Your product video may have a variety of applications, but deciding on the most important location or channel will influence how it is made.
Consider where your viewer will be in the client’s journey. They generally need to become more familiar with your brand if they view a video on Facebook or Instagram. However, if they are considering your website, they are probably considering buying your product and are likely interested in it. Make different videos that speak to the various stages rather than using the same one for ads and the product page.
Do you want to create a video intended solely for promotion and education? Showcase your company’s name and goods, and be intriguing. Does it have a product page? Make sure to highlight the features and practicality of your product.
2- What Do You Want this Video to Look Like?
Spend some time developing a distinct vision of how your final product should seem. You should maintain consistency, stick to a single topic, and avoid overcrowding your video with too many elements to confuse it.
Take a cue from rival companies and other brands. Visit websites or social media to see what they’ve produced. For the algorithms to show you more advertising, interact with the ads that appear in your Facebook or Instagram feed. This is all done for market research purposes.
Consider the people who would buy your goods, their lifestyle, and potential destinations. Videos that depict specific places or lifestyles may persuade viewers to buy your product if they value those characteristics. For instance, one who purchases yoga pants might lead an active lifestyle and love being outside. By illustrating this in your advertisement, you can show how your yoga pants are the ideal fit for them.
3- Write Down the Plan for Your Product Video
Getting started on filmmaking without a plan is the last thing you want to do. It’s a wise idea to script, sketch, or storyboard your video’s plan so you can decide where and how you want the shots to appear. If you choose to do something other than this, at least have a clear vision of how you want the final product to look.
Consider factors like lighting and how easy it will be to film there when choosing a location that works for your video and product.
The ground, a table, or up against a wall are a few specific locations for capturing your first film. Try a bustling street, a metro station, or a crosswalk for a more metropolitan appearance. And if you want to feel like you’re outside, visit a nearby park, backyard, lake, or beach.
Avoid anything that could divert attention from your goods despite the setting’s importance. The last thing you want is for that cute puppy in the park to take center stage.
Start Filming Your Product Videos
This concludes our step-by-step tutorial on making China product videos for your brand.
Do you feel inspired? It’s your turn now; good luck!
Go outside and begin filming. Keep going if it takes some time to figure out what works or if editing is challenging; all of these things get easier with practice.
The final product may even come after a few failed attempts if you’re anything like me, but that’s all part of the creative process, so take pleasure in it.
