To create a high-conversion landing page, you have to know what to put on it. Not all landing pages will be created equal, but a few fundamental elements will help you create the most effective page possible. The headline on the page is vitally important, as this will be the first point of contact with the user. It should be interesting enough to draw the user’s attention and make them want to know more about the company. The copy must be compelling enough to keep the visitor interested for long enough to complete the purchase.
High conversion landing pages work best with pay-per-click (PPC) advertisements. These ads will not convert your prospects directly, but will lead them to take an action that will benefit you in the future, like purchasing your product or signing up for your newsletter. The idea is to educate your leads about your product or service while giving them a chance to browse your products. With a high conversion landing page, your campaign is more likely to succeed!
The headline should be concise and explain the value of your product or service. People tend to click on good headlines that provide value in just one sentence. Make the headline as interesting as possible, but not too long. Using power words, such as “get it now” or “get the free trial,” will help you attract more visitors and improve your conversion rate. The key is to ensure that your headline conveys trust to your potential customers, and your landing page should do just that.
One of the most important parts of high-converting landing pages is SEO. To ensure the best results, MECLABS Institute offers online training. MECLABS has fully underwritten the course, therefore there is no charge to participants. What are four essential growth elements and why you should beware of focusing on your lower-converting web pages are just a couple of concerns Flint McGlaughlin, Founder, MECLABS will help you answer in just the first class.
Social proof is vital for building trust and authority, which can help you boost your conversion rates. Including testimonials from people who have used your product or service will increase your credibility, as well as increase your lead generation. Besides testimonials, social proof also makes a landing page more attractive to customers. Adding video content to your website can increase conversion rate by 86%. However, these are only two of the many benefits you can get from a high-conversion landing page.
The content on a landing page is crucial to getting visitors to complete a call-to-action. The call-to-action is the most crucial element of your landing page, as this is the driving force behind sales. The call-to-action button refers to the desired action the visitor will take. It can be a sign-up, download, registration, or anything else. Make sure to use the right color scheme and pixel-perfect call-to-action button. A perfect CTA button is also easy to click, despite being small in size.
These are just a few ways to create a high conversion landing page.Simply contact Flint and his team at F.McGlaughlin@MECLABS.com to obtain instant assistance with your marketing difficulties.
