As per reports, last year’s holiday season witnessed one of the highest internet sales of over $200 billion. If you’re keen to partake in the shopping festivity in the upcoming season and want your brand to grab a big chunk, here are two things to do.
Set up an e-commerce website (or revamp the one you’ve been ignoring) and engage the PPC services of an expert PPC marketing agency. Believe it or not, doing these two things will help you rack in thousands of dollars in sales this year and the next.
But how does PPC work for e-commerce? And more importantly, why is e-commerce growing so exponentially? We will answer all this and more in the blog below.
Dig in to learn about e-commerce’s boom in the U.S. (and abroad) and how to use PPC marketing effectively to increase your online store sales.
Why E-Commerce is Booming
In recent years, internet sales have seen a continuous upward trajectory. While some of the credit goes to the pandemic that initially accelerated the sales for e-commerce businesses, it also has to do with these things.
Constant Customer Footfall
You may have heard of a city that never sleeps. But e-commerce lets you become a business that never closes its doors. The 24/7 customer footfall makes e-commerce a lucrative choice for many businesses.
Data-Driven Decisions
Gone are the days when you had to make a guess about an in-demand product or throw marketing pamphlets randomly. Now with e-commerce, you have the liberty to take data-driven decisions for product procurement as well as PPC marketing.
Global Reach
Unlike a physical store that can only target customers in a specific city or state, e-commerce allows you to reach a global customer base. Now you can become a global brand right from your home.
No Extensive Capital Investment
In addition to its global reach, e-commerce is also a cost-effective model for doing business. With no infrastructure, warehousing, and staffing costs, you don’t require much capital to start an e-commerce store.
Cater to Customer Impulse or Urgency
Another thing that helps e-commerce businesses thrive is their ability to cater to last-minute shopping needs or target customer impulses. Unlike a physical store, you can make a sale at any hour of the day.
Multiple Advertising Methods
From affordable PPC marketing to sophisticated SEO campaigns and social media advertising, there are numerous ways to accurately target your audience for marketing.
What is PPC Marketing?
In this blog, however, we’ll be discussing Paid-Per-Click (PPC) marketing.
Also known as paid search, PPC marketing is an advertising model for online businesses. Through PPC, you can put your ads up on hosting platforms to reach your target customers. However, unlike traditional marketing, a business only pays the hosting site to display PPC ads when clicked by a customer.
Advantages of PPC
If you have a well-versed and competent PPC marketing company by your side, then here are the benefits of investing in PPC.
- Personalized ads that specifically target your customers’ search intent.
- Cost-Effective model that allows you to pay only per click.
- Data-Driven and optimized marketing that allows you to fully invest where ROI is expected
- With the help of conversion trackers,you can decide which PPC campaign is effective and which needs to be updated.
- Customizable according to geography, customer preferences, and brand
10 Strategies to Improve PPC Results for E-Commerce
If you’re looking to capitalize on PPC marketing for your e-commerce sales, then here are some strategies to be mindful of.
Pick the Right Platform
We cannot emphasize this enough. Choosing the right PPC platform, such as Google Merchant Center or Amazon Advertising, is the first step that will determine the success of your PPC marketing campaign. Seek guidance from a reputable PPC service to find out which platform will work for your e-commerce business.
Target Optimized Keywords
Instead of making PPC ads with random and irrelevant keywords, use keyword finder tools to look for industry-specific, most-searched, yet low competition keywords. This will help your PPC ad appear at the top every time a user searches for keywords similar to yours.
Diversify Your Keywords
But don’t stick to mainstream keywords. If you’re a business that provides a Keto diet, make sure that your keywords include healthy eating, diabetic lifestyle, and protein diet too. Diversifying keywords will help your website land within the user search intent.
Get Rid of Negatives
Like there are keywords you want to be found for, there are keywords you don’t want to be found for. Make sure to stay away from negative keywords that will have you end up appearing in front of users who’re not interested in your products.
Negative keywords will increase your PPC marketing cost and negatively affect your website’s bounce rate.
Develop a Strong Landing Page
While effectively running a PPC campaign is important, paying attention to the landing page where the ad will lead is important. Make sure your landing page is attractive, loads quickly, and answers the question the user came looking for.
Update the Inventory and Display
Likewise, your e-commerce store must have an updated inventory and synchronized display if you want to generate sales through PPC marketing. Out-of-stock, old products, or clutter on your e-commerce site will soon drive your customers away.
Ensure A Great Shopping Experience
Not just good or better, you must have a great shopping experience to offer to your customers. PPC marketing will only work if you’re able to retain the customers who have clicked on your PPC ad. A great shopping experience will ensure that those customers come back for more.
Invest in Conversion Tracker
Want to make sure that your affordable PPC marketing campaign remains within budget? You have to invest in conversion trackers to gain insights. Conversion trackers will inform you about KPIs, mediums driving the most traffic, and effective PPC ads.
Narrow it Down Geographically
Don’t just spend all your PPC marketing budget on audiences that have no interest or relevance to your product. Optimize your keywords to ensure your target customers in a specific geography are reached out effectively.
Use Social Media for PPC
And go beyond the PPC platforms. Using social media for PPC advertising can also help you yield quicker and better ROI. Moreover, social media can also be used for free marketing through happy customers.
Constantly Evolve, Update, and Improve
PPC marketing is constantly evolving and very dynamic in nature. Therefore, continue to update your PPC campaigns with the help of a reliable PPC service. Don’t stick to PPC marketing companies still stuck in the early 2000s; embrace the change and expand your reach!
